Sorry but The Mill is not a hit. Frankly at 1.4m it's a flop. 1.4m is not a good rating for C4 at 8pm at all, let alone for an expensive drama. They've been droning on about these dramas yet they've all crashed and burned. What do Southcliffe, Utopia, Top Boy, New Worlds and now series 2 of The Mill have in common? They all died on their arse, that's what. Not one of them did remotely well. Series 1 of The Mill showed potential but the wheels have come off this time. Then we've got their "smash hit" comedy drama Fresh Meat which actually rates embarrassingly badly and would be better off on E4 where it's inability to hit one million viewers wouldn't be such an issue (not that it is if you listen to the deluded Jay Hunt).
Their comedy slate in general is a disaster actually. The new ones they launched last Autumn like Man Down (which also happened to be shite) and Toast of London somehow scraping a renewal despite dire numbers says it all. Friday Night Dinner doesn't exactly set the world alight either. Maybe, just maybe it's because it too isn't very good. Not that anyone at C4 could ever possibly admit that of course! Sitcoms are notoriously hard to get right and I'm all for giving them a chance but C4 are the other extreme and seem to refuse to cancel anything no matter how much the audience rejects it.
The whole network is a right mess. The entertainment slate is pretty poor. Cats Does Countdown, regular 8/10 Cats and Chatty Man are basically their only hits. Million Pound Drop is a dead show walking, The Singer Takes It All is a flop and The Taste was a disaster. The Jump did well but tailed off across the run and I expect a second run wouldn't do quite so well. The closest thing they've had to a success recently was that James Corden edition of Deal or No Deal! Speaking of which, that and the rest of daytime is a car crash. These 4.30pm quizzes are just not working and I cannot believe they're bringing Fifteen To One back for an extended run! Come Dine With Me and Coach Trip are the only things that work and even CDWM is majorly past its peak.
Even their usually strong factual slate isn't working. You'd expect something like last night's 8-10pm block to do a solid 2m or so yet it barely did half of that, despite both shows doing well in the past. Embarrassing Bodies is tanking on Thursdays and so is One Born Every Minute on Wednesdays. Those two are particularly concerning considering how reliant the network is on both of them. 24 Hours In A&E still does well but it is so overexposed so it surely won't be long before it goes the same way (it's down on where it was already). The new formats don't seem to be coming through and even when something does reasonably well series 2 then turns out to be a flop (the Kirstie show on Tuesdays at 8pm is an example). Amazing Spaces seems to be the only new thing that's worked so naturally they're now overexposing that. Previously popular stars such as Gok Wan, Heston, Jamie Oliver etc can no longer be relied upon to deliver and newly poached stars such as Mary Portas and Hillary Devey haven't worked out. They seem to have lost Ramsay completely too. Their formerly strong factual slate now loos really rather weak.
All in all the network is just falling apart at the seams. This pretentious sounding "creative renewal" has been a disaster and Jay Hunt and her cronies have turned the network into a right mess. It's all a disaster yet no doubt next week at Edinburgh we'll be treated to another round of fawning over Jay Hunt at her controller session and talk of some random show that got 1.9m or something similarly mediocre three months ago as a sign that the network is in great shape. I hope people don't lap it up as it is in by far the worst shape of any major network in the UK at this point and there are no signs whatsoever that the tide is turning. If anything with the renewal of some truly disastrous shows if anything the signs are that they have admitted defeat.
Their comedy slate in general is a disaster actually. The new ones they launched last Autumn like Man Down (which also happened to be shite) and Toast of London somehow scraping a renewal despite dire numbers says it all. Friday Night Dinner doesn't exactly set the world alight either. Maybe, just maybe it's because it too isn't very good. Not that anyone at C4 could ever possibly admit that of course! Sitcoms are notoriously hard to get right and I'm all for giving them a chance but C4 are the other extreme and seem to refuse to cancel anything no matter how much the audience rejects it.
The whole network is a right mess. The entertainment slate is pretty poor. Cats Does Countdown, regular 8/10 Cats and Chatty Man are basically their only hits. Million Pound Drop is a dead show walking, The Singer Takes It All is a flop and The Taste was a disaster. The Jump did well but tailed off across the run and I expect a second run wouldn't do quite so well. The closest thing they've had to a success recently was that James Corden edition of Deal or No Deal! Speaking of which, that and the rest of daytime is a car crash. These 4.30pm quizzes are just not working and I cannot believe they're bringing Fifteen To One back for an extended run! Come Dine With Me and Coach Trip are the only things that work and even CDWM is majorly past its peak.
Even their usually strong factual slate isn't working. You'd expect something like last night's 8-10pm block to do a solid 2m or so yet it barely did half of that, despite both shows doing well in the past. Embarrassing Bodies is tanking on Thursdays and so is One Born Every Minute on Wednesdays. Those two are particularly concerning considering how reliant the network is on both of them. 24 Hours In A&E still does well but it is so overexposed so it surely won't be long before it goes the same way (it's down on where it was already). The new formats don't seem to be coming through and even when something does reasonably well series 2 then turns out to be a flop (the Kirstie show on Tuesdays at 8pm is an example). Amazing Spaces seems to be the only new thing that's worked so naturally they're now overexposing that. Previously popular stars such as Gok Wan, Heston, Jamie Oliver etc can no longer be relied upon to deliver and newly poached stars such as Mary Portas and Hillary Devey haven't worked out. They seem to have lost Ramsay completely too. Their formerly strong factual slate now loos really rather weak.
All in all the network is just falling apart at the seams. This pretentious sounding "creative renewal" has been a disaster and Jay Hunt and her cronies have turned the network into a right mess. It's all a disaster yet no doubt next week at Edinburgh we'll be treated to another round of fawning over Jay Hunt at her controller session and talk of some random show that got 1.9m or something similarly mediocre three months ago as a sign that the network is in great shape. I hope people don't lap it up as it is in by far the worst shape of any major network in the UK at this point and there are no signs whatsoever that the tide is turning. If anything with the renewal of some truly disastrous shows if anything the signs are that they have admitted defeat.





I'm glad I'm not the only one distinctly unimpressed with C4 right now. There are some bright spots obviously that I didn't mention in my post like Gogglebox and the Educating strand (although I think the next instalment of that one might struggle to make the same impact as Educating Yorkshire did). Benefits Street was obviously a phenomenon whether we like it or not and The Island was a solid new hit too. But these are few and far between and the bad seriously outweighs the good at the moment. Surely it must be time for drastic action to be taken?
Some of Marco Pierre White's sayings from the last series are still quoted in our house to this very day. Would just look like they were jumping on GBBO (again) if they brought it back now though.