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88% of 16-24 year olds have Smartphone
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Almost nine in ten (88%) of 16- to 24-year-olds now own a smartphone, compared to 14% among those aged 65+, according to new Ofcom research. Smartphone ownership has increased rapidly over the past twelve months in the UK, rising to 61% of adults, compared to 51% a year earlier.
Three and EE have the highest Smarphone penetration with Vodafone and O2 the lowest with O2 only managing 50%. I had called O2 and Vodafone the Golden Oldies networks during the week and this shows that their core demographic is indeed older customers.
http://www.mobiletoday.co.uk/news/industry/30384/88-of-16--to-24-year-olds-now-own-a-smartphone-says-ofcom.aspx
Three and EE have the highest Smarphone penetration with Vodafone and O2 the lowest with O2 only managing 50%. I had called O2 and Vodafone the Golden Oldies networks during the week and this shows that their core demographic is indeed older customers.
http://www.mobiletoday.co.uk/news/industry/30384/88-of-16--to-24-year-olds-now-own-a-smartphone-says-ofcom.aspx
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http://stakeholders.ofcom.org.uk/binaries/research/cmr/cmr14/UK_5.pdf