88% of 16-24 year olds have Smartphone

Everything Goes · 07-08-2014, 13:58

Almost nine in ten (88%) of 16- to 24-year-olds now own a smartphone, compared to 14% among those aged 65+, according to new Ofcom research. Smartphone ownership has increased rapidly over the past twelve months in the UK, rising to 61% of adults, compared to 51% a year earlier.

Three and EE have the highest Smarphone penetration with Vodafone and O2 the lowest with O2 only managing 50%. I had called O2 and Vodafone the Golden Oldies networks during the week and this shows that their core demographic is indeed older customers.

http://www.mobiletoday.co.uk/news/in...ays-ofcom.aspx

Red John · 07-08-2014, 16:56

Doesn't surprise me. The kids I know prefer their smartphone over their laptops, even for web browsing. Or maybe because their smartphone is their main message device they can't be bothered using another device for web browsing so they just put up with it.

Thine Wonk · 07-08-2014, 18:46

This is the full Ofcom market report

http://stakeholders.ofcom.org.uk/bin...cmr14/UK_5.pdf

07-08-2014, 13:58	#1
Everything Goes Forum Member Join Date: Mar 2002 Location: In the future.... Posts: 11,259	88% of 16-24 year olds have Smartphone Almost nine in ten (88%) of 16- to 24-year-olds now own a smartphone, compared to 14% among those aged 65+, according to new Ofcom research. Smartphone ownership has increased rapidly over the past twelve months in the UK, rising to 61% of adults, compared to 51% a year earlier. Three and EE have the highest Smarphone penetration with Vodafone and O2 the lowest with O2 only managing 50%. I had called O2 and Vodafone the Golden Oldies networks during the week and this shows that their core demographic is indeed older customers. http://www.mobiletoday.co.uk/news/in...ays-ofcom.aspx

07-08-2014, 16:56	#2
Red John Forum Member Join Date: May 2014 Posts: 1,210	Doesn't surprise me. The kids I know prefer their smartphone over their laptops, even for web browsing. Or maybe because their smartphone is their main message device they can't be bothered using another device for web browsing so they just put up with it.

07-08-2014, 18:46	#3
Thine Wonk Forum Member Join Date: Mar 2009 Posts: 14,577	This is the full Ofcom market report http://stakeholders.ofcom.org.uk/bin...cmr14/UK_5.pdf

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88% of 16-24 year olds have Smartphone