Originally Posted by Jaycee Dove:
“Do any of you viewers have any idea why this is not really working in the ratings?
It started with 5.1 million but barely added any viewers on time shift. This week it fell by over 700,000 to about 4.4 million.
These are not a disaster but not the figures of a hit and there is still doubt it will get a second series if it carries on dropping.
I love the show and think it is perfect family viewing but on at the wrong time (9 pm midweek is not great for the family to sit together and watch this show). It has Sunday early evening all over it.
Those who are watching seem to enjoy it. But why is it not attracting the audience that I would have imagined that it would and I think the BBC expected - which I think they might have thought would be 6 million plus.
Any thoughts?”
Well, first I don't think ratings are a measure of how good a programme is. I know that's not what you're saying, but I still wanted to say that.
It isn't a crime drama and it isn't a costume drama where it's mostly about glamourous rich people in lovely clothes. So personally I didn't understand why big ratings were expected. Are the ratings that bad for a Wednesday night 9.00 drama with no big stars compared to other dramas on now? All the cast are fantastic, but they aren't big names, and that does make a difference in whether people try something in the first place. I hate to say it, but I think it's really hard for dramas that are not crime dramas at the moment, and I think in that context the figure are OK.
Having said all that, it does feel like a Sunday night show to me.