Originally Posted by irishmikee:
“Rare Breed is not bringing money into UtvI. They will need to bring in a number of big hits, outside Corrie and Emmerdale. Both these shows are quite expensive to bring in and advertising yield is relatively low compared to viewing figures. If TV3 get Red Rock to hold numbers above 200,000 they will be extremely pleased. It will yield higher advertising revenue than either Corrie or Emmerdale did for TV3, even with lower viewing figures, per mian show. There is quite a lot of interest in Red Rock from a number of advertisers, who are watching out for the numbers. The lie has potential to grow audience numbers, it's doing o.k. Donal McIntyre and restoration nation are doing o.k too. Also whilst not overly significant, Late Lunch has apparently increased it's audience by over 20%.”
Rare Breed basically turns a profit in the North already. Money made in the South is a bonus. Advertising Revenue is Advertising Revenue. At the moment The Street is doing 300,000 -350,000 +15 Adults... and it's on 5 times a week. Meanwhile Red Rock is Doing between 180,000 -225,000 and it's only on Twice. Soap viewers tend to be the same, it makes no sense that a Corry viewer is worth less than a Red Rock viewer, and even if that was the case there's still nearly twice as many of them.
The lie has potential you say but it's not showing it at the moment. None of TV3's new Irish shows broke (expect Red Rock and The Restaurant) the 90,000 +15 adults. That's troubling by anyone's standards.
UTV Ireland has had a terrible launch, However it does have the figures that advertisers want. 3 Stations in Ireland have terrible numbers. RTE2 has the protection of RTE. The other two are exposed to Market forces, the question is who has the deepest pockets?
UTV probably are willing to give it 2 to 3 years. How long can TV3 survive low ratings?