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Soaps viewers dropping, why are they losing their appeal? |
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#1 |
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Forum Member
Join Date: Jul 2010
Location: #EE#TheCarters
Posts: 11,281
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Soaps viewers dropping, why are they losing their appeal?
Soap viewers have always been lower in summer, but soaps viewers in general are not as strong as they once were. Even this section of the forum is quieter than usual and the strong passions about soaps don't seem to be the same.
This appears to be for all soaps, Corrie had 6.2 million viewers last night and Emmerdale and EE are coming in just under 6million viewers. What can soaps do to pull in more viewers? Or do you believe the figures are flawed with many people watching or catching up via different viewing methods? |
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#2 |
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Inactive Member
Join Date: Aug 2007
Location: North East
Posts: 1,302
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They might not be necessarily - I think the way ratings are reported is a bit out dated. I personally tend to rely on catch up viewing as I find the soaps are on quite early. I would only tend to watch as they air during big story lines such as last week in Emmerdale.
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#3 |
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Forum Member
Join Date: May 2011
Posts: 2,174
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I don't think the viewing figures are falling that much, it's just people are using different methods to watch them. I NEVER watch live anymore, always on catchup or recordings if I'm home and I remember.
I think the days of 16-20m are gone but that was at a hayday when families sat around the TV together of an evening. That just doesn't happen anymore in most homes. |
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#4 |
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Join Date: Jul 2008
Posts: 4,042
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I think that nowadays with more TV choice and the option of catch-up, soap viewers are less loyal. If they don't like the storylines or the characters, they just won't watch- though they might come back again when characters exit or storylines have ended.
Odd that Hollyoaks gets small viewing figures and is still on. However I do think it's achieved a lot; as a young people's soap it has survived amongst all the changes of young people's lives. |
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#5 |
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Join Date: Nov 2008
Posts: 36,061
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Just comes down to more choice. Plus too many ways to catchup and watch whenever you like rather than "live".
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#6 |
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Forum Member
Join Date: May 2011
Posts: 2,174
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Quote:
Odd that Hollyoaks gets small viewing figures and is still on.
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#7 |
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Join Date: Jul 2008
Posts: 4,042
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Quote:
It's because C4 doesn't place as much importance on ratings as ITV or BBC. They can through social media etc how popular Hollyoaks is - god knows why!
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#8 |
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Join Date: Jul 2010
Location: #EE#TheCarters
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Hollyoaks also got best soap in the soap awards and it allegedly has far less viewers. It obviously more popular than what viewing figures paint.
I often sky+ some soaps and watch them when its convenient, do sky+ records go towards viewing figures? |
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#9 |
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Join Date: Dec 2011
Location: Leeds
Posts: 15,936
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They show them so many times on repeat then there's demand. You don't have to watch them at the time of air anymore.
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#10 |
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Join Date: Sep 2011
Posts: 6,687
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It's just the sign of the times really, not many families sit and watch TV together of an evening anymore. Some people watch the soaps online or another method but it doesn't say the soaps are having poor ratings because if you tallied them up with the other methods, the figures are still very high.
I rarely watch soaps live, I prefer watching a bunch of episodes in one go. I also think that soaps are still bringing in high ratings on a regular basis. |
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#11 |
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Forum Member
Join Date: May 2010
Location: Frescho FastTrack
Posts: 9,320
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Quite honestly, I only use my TV for gaming now, I can't remember the last time I watched TV on it, its so much easier to just use catch up now, plus its easier to focus on than on a TV across the room.
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#12 |
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Forum Member
Join Date: Jul 2005
Posts: 30,972
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You can't turn the clocks back. Whether it's the internet or mobile phones they're here to stay and peoples habits have changed for ever. I can see TVs becoming as redundant as phone boxes one day.
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#13 |
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Join Date: Jul 2010
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Quote:
You can't turn the clocks back. Whether it's the internet or mobile phones they're here to stay and peoples habits have changed for ever. I can see TVs becoming as redundant as phone boxes one day.
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#14 |
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Forum Member
Join Date: Sep 2011
Posts: 6,687
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Quote:
I think the way viewing figures are taken needs to change as I think its a outdated method to see who is watching what.
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#15 |
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Join Date: Jul 2005
Posts: 30,972
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Quote:
I think the way viewing figures are taken needs to change as I think its a outdated method to see who is watching what.
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#16 |
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Inactive Member
Join Date: Feb 2005
Location: Cell Block H
Posts: 11,878
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Personally I think people just have busier lives thesedays, I know I do so committing hours upon hours each week just for soaps isn't practical and most of the time I watch via catch up. I used watch all the soaps but now the only one I make time for is EastEnders (but even then I'm missing episodes) and I occasionally watch Hollyoaks.
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#17 |
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Forum Member
Join Date: Jun 2002
Location: Black Country lad in Yorkshire
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Viewers are fed up of the likes of Tracy ( Flipping Murderer) Barlow.
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#18 |
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Forum Member
Join Date: Jan 2008
Posts: 31,227
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They keep announcing the story-lines. We cant open the laptop or walk past a paper shop without having the programmes spoiled!
I cant remember the last time I was surprised. |
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#19 |
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Forum Member
Join Date: Jan 2008
Posts: 31,227
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Quote:
Viewers are fed up of the likes of Tracy ( Flipping Murderer) Barlow.
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#20 |
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Forum Member
Join Date: Jan 2014
Posts: 23,724
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Quote:
They might not be necessarily - I think the way ratings are reported is a bit out dated. I personally tend to rely on catch up viewing as I find the soaps are on quite early. I would only tend to watch as they air during big story lines such as last week in Emmerdale.
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#21 |
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Forum Member
Join Date: Nov 2010
Posts: 668
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More people are realising that soaps are crap?
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#22 |
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Forum Member
Join Date: Jan 2011
Posts: 13,401
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I still regularly watch Hollyoaks and Eastenders but with my work pattern and my life these days I never tend to watch them live and I am sure that is the way for many others these days. I know on Tuesday the share for EE was at 31% which shows that there was just less people watching TV that night. I think the BBC could have boosted EE by having it follow or on before the Great British Bake off which certainly is pulling in the viewers.
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#23 |
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Inactive Member
Join Date: Oct 2012
Posts: 1,438
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I think people have just realised they're absolute shit, and you'd be better of watching your dog curl one out.
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#24 |
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Forum Member
Join Date: Jul 2008
Posts: 4,042
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I think that people devote much less time to TV and soaps aren't 'must watch' TV, they're casual viewing really.
I'd rather have soaps than abysmal docusoaps such as MIC, TOWIE, etc. |
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#25 |
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Join Date: Apr 2014
Location: Alcohol aisle in Tescos *gulp*
Posts: 12,041
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EastEnders & Hollyoaks seem to be the only soaps I bother to watch now, don't watch Emmerdale since the E4 Hollyoaks episode is on at the same times & Corrie is not worth 30 minutes of my life.
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