Hollyoaks has a small viewership but a higher percentage of a teen fan base and a big social media presence, the show is not consistent anymore, it's fallen badly under BK as noted on here many times by people, it's has a huge turnover of plots that it's loosing track of them, he favors stunts, deaths and mayhem, quick plots or prolong ones that get dropped for months on end and rarely has any aftermath.
Eastenders has and always will be a entirely different soap and caters to a different audience, BK couldn't pull the same tricks he did at Hollyoaks which ultimately led to his exit.
As for listening to ppl on twitter or facebook, take it with a pinch of salt as opinions on here it doesn't and shouldn't dictate the running of a show, when the TPTB start doing that is says they can't do their job properly.