Originally Posted by Bosox:
“Well MNF is generally the 3rd/4th/5th best game of the week (on paper) in a normal week after the SNF game, the 4:25 quasi national game on the network that has the double header and other games protected by CBS/FOX.
Then for Week 1 you have to add in an extra game on NBC with the Thursday Kickoff game which will obviously be the best game of the week and the late MNF game ranks behind the earlier one in prominence so you're looking at perhaps the 7th best game of the week (out of 16). Plus you have to have two west coast teams because it would be seen as unfair to put an East Coast or Central team on in a game that will finish for their fans at 1am or midnight and it's understandable that you will end up with clunkers.”
Originally Posted by hendero:
“I'm trying to remember when they started having two Monday night games the first week, within the past ten years, maybe even the past five. I think. You're right about the teams involved, because of the relatively late start time it has to be a team in the Pacific or Mountain time zone, and usually against another western team so that team's fans don't have to stay up past midnight to watch. I'd be interested to see the ratings, presumably not great. The saving graces are it's the first week of the season so fans are hungry for just about any game, and no one is sure yet if the two teams will be awful. As might be the case with Rams v SF this year.”
The MNF Doubleheader in Week 1 has been going for about a decade.
Generally it had been an all AFC West Coast Game (with the odd exception) because of the combination of time slot and CBS not having a late Sunday slot because of the US Open. This has started to change in the past season or two with schedule changes and eventually CBS losing the US Open.
Historically the late game was about 2/3 million viewers down on the early slot, because of the reasons you've mentioned, but last season Vikings/49ers game was the first time that the late game outdrew the early fixture.
Fuller details are listed here
http://www.sportsmediawatch.com/2015...agles-falcons/