No no no--this IS James as he truly is. He'd NEVER win, just as on Strictly. BUT he went in there to be his usual sh*t-stirring, nosy, interfering, gossipy, bitchy, cynical self and has been the saviour of this series as he's pushed the narrative along from Day One. He cunningly saw Gary as the Rival and, on BB's suggestion, 'adopted' him, which gave more scope for him to befriend, care for, yet prickle at him, which has made sublime Viewing!! James's humour is very dry and ascerbic which some viewers don't 'get' but James [and sometimes George, similarly gifted] is the only one who made me laugh OUT LOUD every episode. If this was just 'off with the geese' Gary and 'don't-get-involved-till-Finals-Week, then big up the 'winner' who could be a good professional contact now you've deserted Britain for L.A.' Audley, or me-me-me Lauren, or whiplash-from-switching-camps in Finals Week Edelle, the entire show would've been total dross. God Bless James, Dee, George and even winner Gary as our only sources of true entertainment this series!