Originally Posted by alanwarwic:
“Did someone leak that is is that 'try not to displease Apple estimate'.
How can you believe guestimates when until last years unspoken debacle, most of us assumed sold was 'sold to customers'.”
Because last years number of ~5.5m (~61%) sold through was also a guesstimate. Like I said, Sell through is hard to determine accurately. The 5.5m from last year was worked out the same way as the 8m this year was.
So that's why I believe it.
And since when was there a sell in/sell through issue. Only people who don't work in the industry/follow the industry would be confused. There has always been a difference between the two, companies always announce sell in and will specifically state sell through if they're talking about sold through figures but that usually comes from third parties. E.g NPD in the USA.