Quote:
“Originally posted by EddieQ
The alternative would be to only have access to music via live performance or sheet music. ”
You really are not making any sense at all.... like I said before... if people
want recorded music (which they do), and it costs money to produce/dsitribute whatever then the simple economics of the situation dictate that somehow they are going to have to pay for it.
Market forces (as much championed by multi-nationals when it suits them) will ensure, in a supply-vs-demand kind of way, that recorded music will
always be available in ways that people want it (assuming they do want it) and are therefore prepared to pay for it.
What
isn't guarunteed is:
a) The continued existence of every music industry player that exists today. Boo hoo, thats capitalism, get used to it. Companies go bust all the time, small and large.
b) The continued use of marketing spend as a substitute for product quality.
c) The continued "globalisation" of music, whereby people in Russia and Taiwan are saturation marketed the same tosh that's served up in America or Britain, as if the entire world is expected to have the same music tastes.
d) The eternal acceptance of an economic model based on CDs, records, Cassettes, Minidiscs, MP3s (etc)... ultimately if you are running a business which relies on technology and new technology means that people are buying less of your product then you
have to change your product. Its called
competition, and is another of those things much championed by multi-nationals when it suits them.
Whinging about people downloading music or copying CDs is tiresome - they've just been sold internet connections and CD recorders
what do you really expect them to do?.
When I was younger and poorer I copied cassettes, and they used to moan about that. I'm sure I could find a parent who remembers the music industry moaning about the inception of reel-to-reel tape in the sixties. Before that the music industry moaned about radio.
Moaning and whinging about being robbed of revenue in one way or another is what the music industry has done for most of the last century. They behave like a spoilt child who's not been given his sweets. Thats the way they are. Its boring.
Now, my original issue with whoever it was that said it, was the statement that went something like:
Quote:
“"If people copy CDs then there will be no more new music"”
which, lets face it, is completely nonsensical. If there is a
demand for new music, and it
costs money to produce it, then somewhere along the line it is going to have to be paid for. This is the most simple basic fact of economics;
supply and demand.
All it takes is some clever businessman to figure out some new way of making money when people are copying and distributing music without always directly paying for it.
Someone will do it. If the traditional music industry can't get its arse in gear then something will come along and fill the void.
..and going back to the old:
Quote:
“The alternative would be to only have access to music via live performance or sheet music. ”
... I say.. what about the internet?
Think about it:-
*Good quality recordings can be made at home at a tiny cost relative to the big studios.
*Musicians can duplicate and distribute their product at very low cost on the internet.
*Marketing on the internet is only really needed to sell junk; friendsreunited had no marketing - if something on the internet is good enough, it won't need marketing, it will market itself.... and..... in any case marketing on the internet can also be very cost effective.
So if you are a talented musician with a home studio and an internet connection..... you can record, duplicate and distribute your product without needing a record company. If you're good enough you could charge people for access and make good money. Maybe people will copy stuff themselves but some people would have to pay - and if people like your material then they'll be happy to.
Importantly, you'll be able to take a much higher proportion of the cash people are paying because you have no big officies, no executives, no marketeers, no pressing plants, no shipping costs and no bloody lawyers. You end up with a far more efficient micro-business and all those unncessary, untalented people are out of a job. Boo hoo.
OK, maybe thats a little bit fanciful... BUT... I think the point is clear..... maybe the music industry is really afraid of becoming completely superfluous....
... and if you've just skimmed all that then
go back and read it properly... it may be long but it's good stuff