Originally Posted by jlp95bwfc:
“Cilla's ratings were based on the fact that it was a heavily trailed drama about with a brilliant actress in the lead role. It was a high quality piece of drama, not an anomaly. Don't worry Samuel, your words are marked.”
Cilla was an anomaly. It had a good actress in the role [who made her name and developed her craft on BBC television btw] but she was in the roles of other Itv dramas like Mrs Biggs which didnt rate as well. Cilla was a non crime drama, the kind of drama that normally rates worse on Itv than crime dramas. And it aired against New tricks. The ratings it got were kind of flukey - a freak of nature. As you say, Itv hammered the promotion ad after ad which got people watching it. But it was one of those freakish rating shows. You wouldnt have expected a show about Cilla Black to rate that highly. Thankfully for the Beeb, it was a one-off series, never to see the light of day again so wont be used as a ratings weapon for Itv in years to come. The dramas which Itv need to rate well for returning value, however, are all flopping on the other hand!
Quote:
“What would be an underwhelming rating may I ask?”
I wouldnt want to commit to a certain number, but I think less than 5million for such an expensive ambitious project could be considered disappointing for a drama of this nature on Itv or even BBC One.