Looking at Broadcast figures for the annual channel ratings performance I see why Channel 5 would want to cling to the "Big Brother" format. Its not provided anything new or different to their formulaic schedule but its keeping their share afloat which would otherwise be depressed without it. Unlike BBC one which actually gains viewers over the year, peaktime viewership between 7 and midnight lost 6.7% from 2013, down to 931,000 in 2014. these declines would be much higher without the Endemol reality show keeping these figures padded, so its still earning its place on Channel 5. A false economy perhaps to rely on it too much though as Channel 4 found to its cost.




