Originally Posted by Glenn A:
“Channel 5's biggest week of the year starts with the winter season of CBB. I know the days of it pulling in 7 million viewers are long gone and only the Daily Star seems bothered about it, but it's still good for 2-2.5 million viewers. While this would be a flop on BBC One or ITV, this is Channel 5's equivalent of Strictly.”
You say this every year but CBB coverage is on the increase after a few quiet years. Initially unsure, waiting to see how it would play out with audiences, there's a great respect now for how C5 has given the format a new lease of life from the media and It
will be covered extensively in the press once again. You might choose to ignore it, but that doesn't mean it isn't happening.
Also, pointing out that 2-2.5m would not be good enough for BBC One or ITV isn't particularly helpful as the show would add several hundred thousand immediately if it moved to either of these channels due to the higher reach achieved by these channels. And FYI, the winter runs have achieved 2.8m and 3.1m the last twice (consolidated).