We said Friday wouldn't work and a long clash would hurt X Factor. Both did. There are less viewers before 7pm. If it started then when Strictly is on the rating wouldn't be as high as starting after 7pm.

monthly gains for ITV/BBC at the expense of the other 3, esp Sky!

K

I think the ratings fits what I said in my post last night. This was possibly why the popular with older viewers presenter of the Palladium (Bradley Walsh) was on last night's re-timed show and not at the start of the series as some were calling for. It prevented some of these viewers from recording ITV and turning over to Strictly given the near exact junction where football ends/Strictly starts that was created by the 19 minute add ons.

Possibly this retained just enough to ensure X Factor beat Strictly in the figures.

The thing is though at the start of the year drama seemed to be holding up. CTM/Silent Witness did and DIP increased. New stuff has been variable but there have been enough successes like Happy Valley and a number of 2/3 parters from ITV and probably some I have forgotten.
wizzywick I think said if the audience is driven away in the summer they might not come back but I expected by now certainly for the most popular programs we would be back to normal.
It looks like anything coming up now is vunerable and what happens to CTM/Broadchurch/Doc Martin etc is going to be interesting.

I think the football helped boost Palladium more than anything.

Would half an hour of post match been that much help though?

The Musketeers and Mr Selfridge drive UK TV exports


http://www.bbc.co.uk/news/entertainment-arts-29593715

Really disappointed that XF was ahead of SCD last night. But hopefully the theory that the football dented early evening bbc ratings is true and things go back to normal next week. The football rated way better than the trash Itv normally has in that spot which dented Countryfile. It ended up boosting Palladian which in turn dented SCD. Next week with no Downton inflated peak, SCD should overtake XF. This shows the power of having a strong early evening schedule, it can boost the rest of tho schedule. The bbc news always provides 20pct plus shares for the rest of the evening which is a great platform for bbc1 compared to the poor Itv news figures which hinder the rest of Itvs schedule.

Weekly data for 5th October 2014 now on BARB website

enjoy!

Well hopefully ITV will start to build a stronger overall schedule, after all that's what viewers want - decent choice.

Mike Teevee please could you provide 8 to 10pm ratings for ITV Be since Thursday, especially shares if you have them. I would like to see how the channel is rating outside of TOWIE.

I'm afraid I don't have them, possibly Media Guardian or Broadcast might??

Itv can't afford to spend money on programs pre 6.30pm on weekends besides the occasional football matvg. This is where the bbc has advantage. Airing good shows pre 6.30pm to provide a strong early evening audience. Itv only really care about post 7pm which doesn't do them any favours on the weekend because no one is watching their shows before then, so whatever airs at 7pm is always on the back foot against the bbc.

Look at stepping out for example. That had lead in from bbc news of 24pct. Imagine how much lower it wouldve rated if it had an Itv news lead in of just 12pct!

Samuel, I take it you didn't clock that it was a tie between SCD/TXF exc +1.

No - that was my point last night if you look at my post.

We almost took the opportunity of the perfect gateway to turn over and watch Strictly instead of record it and watch the Palladium. But chose not to mostly because Bradley Walsh was hosting.

I was suggesting it might have similarly deterred others from doing the same as the long post match drivel was a very tempting magnet for the remote control.

I wouldn't say ITV can't afford to invest pre- and post-peak. They just choose not to, concentrating their spend on the peak hours.

But xfs rating includes adverts, right? So the actual number of people watching the show itself wouldve been higher even excluding +1.

That's jolly charitable of you! And fair. Are you feeling all right?

I think people turning over for The X Factor at 8pm boosted the Palladium more than anything!

I can't buy the football excuse for Strictly's dip. It was half hour of talk about a dull game. Plus I can't see there bring much of a crossover between football and Strictly. And the football was over before Strictly started anyway. It's down because the Saturday show was unbalanced resulting in complete tedium for the first hour coupled with the result being known for over 20 hours.

Strictly, The X Factor and Downton are hardly under threat at the moment. I think, as already said, it's just a case of them losing their sparkle. I think the latter two bounced back over the weekend but it might be a case of too little too late in terms of returning to the glory days.

Which is the most bone headed decision going.

Why TPTB at ITV think people will randomly tune in at a certain in their masses is baffling.

If they're not watching the channel to begin with, why tune it at 8.20pm on a Saturday or 8pm on Sunday to watch the only show they can be bothered to invest in?

I am a big Downton fan and I am finding it a bit boring this year, maybe the novelty is wearing off a bit. There was a lot more drawing you in through the other series I find.

Its all about profit making. It is unprofitable and commercially non viable to have many news show pre 6.30pm because of limited as slots and also fewer viewers available. Itv have decided to just focus post 7pm.

The bbc don't have commercial pressures. They can air New shows in those early slots to hook in the mass OAP audience. They don't have to rely on as revenue, they can spend money on those shows and be happy with the shares they bring in, not worrying about the demographics too much. As long as the Oaps watch, That s a good way to boost the rest of the schedule

Michael Grade once said if you attract the OAPs, you will win the ratings. And that is what the BBC1 strategy has more and more bevom3 in recent years with the channels average audience age increasing in the last 4 years from 53 to 59. This has been in line with the channels average share increasing too. Michael Grade was right.

I find it ridiculous that the average age is that high. Though I guess it explains why I'm watching less programmes on the BBC nowadays.

False logic then, because older people have less debts and therefore better disposable income. Ad agencies need to realise this, also if they are launching big campaigns it makes sense for them to be seen by as wide an audience as possible.

TBF to Adam Crozier he has tried to decrease ITV's dependence on commercial airtime revenue, by attempting to get the company to growth new revenue streams.

Strictly should be got someone like Des O Connor or Paul Ogrady to take over brucie. The two female combo doesn't work. They're not bad presenters as such, but there should be an entertainer male anchoring a show like SCD.