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Ofcom fine Three £250,000 over its handling of complaints


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Old 08-10-2014, 19:28
Everything Goes
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Ofcom have fined Three £250,000 over its handling of customer complaints.

Ofcom’s investigation, which was officially launched on 25th September 2013, found that some complaints were closed without the company establishing that they were fully resolved. In other cases Three UK failed to log calls from customers as complaints when it should have done.

As a result related gripes were often not treated as part of Three UK’s formal complaints process and they did not make customers aware of Ofcom’s relevant Alternative Dispute Resolution (ADR) schemes.
http://www.ispreview.co.uk/index.php...-failings.html
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Old 08-10-2014, 19:42
Jack_Wilson2
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I was wondering how long it would take for someone to post about three UK getting fined over customer services. It's expected the call centre socks although they do have a good customer service Base in Glasgow.
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Old 08-10-2014, 19:44
Thine Wonk
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Not very good at all ! oops!
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Old 08-10-2014, 20:04
Everything Goes
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I was wondering how long it would take for someone to post about three UK getting fined over customer services. It's expected the call centre socks although they do have a good customer service Base in Glasgow.
I was surprised Wavejock hadn't posted about it first
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Old 08-10-2014, 20:15
binary
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Ofcom are often criticised for not having any teeth - this would rather suggest that they not only do, but are prepared to bare them every so often.
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Old 08-10-2014, 20:24
Thine Wonk
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I was surprised Wavejock hadn't posted about it first
Me too, but never fear, he'll save the link and it'll be posted back on a daily basis for the next 6 months.
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Old 08-10-2014, 20:27
psionic
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It's not a massive fine in the grand scheme of things. But it's in the consumer interest that poor customer service is publicised/highlighted so that it can be improved upon.
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Old 08-10-2014, 20:30
omnidirectional
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Me too, but never fear, he'll save the link and it'll be posted back on a daily basis for the next 6 months.
6 Years, surely? (If not more!)

3 Customer Service has always been poor though, and if this forces them to improve it can only be a good thing.
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Old 08-10-2014, 20:55
wavejockglw
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This should not come as any great surprise considering the offshore servicing of most customer service.

Offshore servicing has been a major issue for 3 for years and has been a huge negative factor for customers. 3's most supportive contributors have recognised and commented about this aspect of their service. Many companies have moved support offshore and moved it back to the UK as a result of negative feedback. 3 have always had 1st line support in Bangalore or Mumbai and 2nd and 3rd line in Glasgow but have stubbornly stayed with offshore call centres to deal with customer issues. The fine is minimal for 3 but it will hopefully focus their attention on an aspect of their business that has been lacking since their inception.
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Old 08-10-2014, 21:26
Thine Wonk
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Arguably offshore has allowed them to offer the lowest cost services to customers and be more competitive. They are the only network to offshore, although they were one of the first mobile networks.

They had fewer complaints to Ofcom, but they were avoiding following Ofcom's policies for minor complaints seemingly due the £300 odd costs of the dispute resolution service. When you think about it, for a low cost provider like Three £300 could be the entire years profit for that customer and the complaint could be minor.

I am not justifying, just adding some balance.
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Old 08-10-2014, 21:28
wavejockglw
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It took long enough for the UK Telecoms regulator to recognise what 1000's have been complaining about for years!

The point seems to have been made now though with a small fine and hopefully 3 will reconsider their offshore support provision and use UK staff to deal with complaints and issues.
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Old 08-10-2014, 21:34
Thine Wonk
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Why would they do that? they are a low cost operator, their whole model is aimed at a certain place in the market. Not everyone is trying to be O2 and Vodafone you know... targeting business and high end customers who want to pay for UK support (outsourced even then with O2 and Vodafone, Vodafone even offshore for some support)
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Old 08-10-2014, 22:53
Everything Goes
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Ofcom are often criticised for not having any teeth - this would rather suggest that they not only do, but are prepared to bare them every so often.
They mostly take action against broadcasters but they have been know to threaten mobile companies every now and again.

Ofcom threatened to fine O2 £40 Million in reduce their licence by 4 months back in 2008 for failing to meet their 3G coverage obligation.

http://www.independent.co.uk/news/bu...ts-788594.html
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Old 08-10-2014, 23:14
japaul
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Ofcom are also investigating EE for what looks like the same sort of non compliance Three have been fined for. This is still open having started a few months later than the Three case.

http://stakeholders.ofcom.org.uk/enf...ases/cw_01120/
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