Originally Posted by Mitu_Pappi:
“Was it not strange that no one mentioned prices. A jacket with all that tech in it would have cost a bomb. When did they discuss pricing. How come the buyers did nit mention costs. was this all a con and there was no buyers etc. Just another ruse to make an episode”
It's not so much that it's a fake exercise, more that it's a simulation of one. Remember, the teams are thrown into an area that hardly any of them know about and asked to come up with an idea and turn it into a physical product in one day. There's nothing realistic about that.
In the real world it would take months or even years of research, development, testing (I'm not sure the girls' jacket would have passed any safety tests!) to get a product to the stage where it's fit to present to potential buyers.
The buyers place theoretical orders based on whether they think the prototype product they see has the potential to be worth stocking. They don't actually buy the product as such. Hence there's no discussion about pricing, safety approvals, patent infringements etc like there would be if this was a genuine business proposal.