Originally Posted by Rueben_Clara:
“I agree. I think back to the year with Helen and Tom, when they designed a chocolate biscuit. They received quite a few negative comments about the quality of their product. Helen pitched the product really well and they ended up winning the task with correct if I am wrong, a record amount of orders. Yasmin's chocolates were awful but she won as her product concept was better than Kate's. Lord Sugar isn't expected them to be the next big great inventor, it's all about the thought processes and application of skills. He wants to see how they develop a product or service, market it, present it to large companies and how they manage and work with others. It's a shame that most of the canditates are too busy with their heads up their own assess to realise that's what the show is about.”
Not really. Helen produced a decent concept. She mastered stage one which was to produce something that tasted nice and put it in a concept and sold it well . Tom failed at stage one - on actually being able to produce something anyone would want to eat - by going for something cheap and nasty . Tom won in the end because he had a nail file patent - not his biscuit designing ability. . Making a biscuit also requires very little knowledge - just taste buds, a name with a theme and an idea for a box. There's a demand there and an obvious known enduse and need.
Yasmina won by producng something cheap and nasty no one would want to eat - but it was dismissed as an issue that time. Kate produced something that people would want to eat but needed to cut costs.
This time we had a niche market, with technological options available- and one that most sane people would never buy, and had no experience of. What could be done, how it could be done, what it could look like, and who might buy it ,were all unknowns to both teams. Lord Sugar assuming a scarf seller, or a luxury fashion expert, or a software engineer, could transfer any knowledge to wearable technology was pretty nonsensical - like assuming a house painter knows about Holbein's, or a plumber can design nuclear reactors.