Originally Posted by Matt_Harbinson:
“I thought Tom was a pretty weak candidate all the way through; he did well on the pie task but other than that, he often sat back and watched things go wrong time after time or was a key reason of things going wrong i.e. he was partially at fault for loss on treatments task and he was a very indecisive and disorganised as PM. He also never volunteered to be a manager. His business plan was boring and poorly put together from what was shown; Lord Sugar didn't invest in that so it was a disappointing outcome I thought. Helen and Susan did so much better in process.”
While I think Tom did do better than a lot of people give him credit for, I think it's fair to say that he won mostly (if not entirely) because Helen and Susan blew it in the final.
In fact, I actually get the feeling that Susan was Lord Sugar's first choice for the win going into the final, as she was a young, dynamic entrepreneur in a highly profitable market sector, whereas of the other three Helen had a brilliant track record but no actual experience setting up her own business, Tom had the most experience but a track record that even outside the show was a little shaky, and Jim was really just there to be humiliated in the interviews, told that he was full of shit and fired (which didn't even end up happening, probably causing Sugar to wish that he'd put Natasha in the final instead).
Had Susan offered reasonable financial figures and treated the investment as a gradual continuation and expansion of her existing business, instead of making the all-too-common mistake of thinking she was going to be the next Body Shop right out of the gate, she would likely have walked it.