Well technically but when I say false claims I mean solely business claims - nothing about your personal circumstances outside finance. My point is in the example I gave about series 6 is undeniably a moral grey area and they let that slide.

I was stunned at the profit margins on the candles on Katie's team; how anyone would pay £35 for a small candle is beyond me. It was obviously not high end and it wasn't an established brand within a department store or something. I actually agreed with Sarah, I would have reckoned it was worth between £10 and £15 commercially; those who spent more on it, like the man who spent £52 on those two products, were absolutely robbed. There's profit and then there is being fleeced, I agree.

It's worth what people will pay for it. What you think of as established brands are probably made just as cheaply.

Nothing tawdry about it at all. The concept of high end is totally vague and you could claim in on look, and primarily smell. High is entirely in the eye of the beholder, and before you get it home and try it in the claim of the advertiser. In this case, it doesn't even matter what the consumer thinks when he has tried it - as you don't want to sell anymore next week. What its made of is irrelevant, if it has some other claim to quality. .All that you can't do is claim its made of Z, when its made of Y. All business people cut as many corners as they can - thats why there's little meat in super market meat pies .......and almost none in dog food.

Markets price at the highest figure unwise people will pay to buy something. Fireworks in Sainsbury's at present are £15 a bang - for pennies worth of chemical and cardboard. The Savoy charges 4 times what the hotel over the road does for a room, and a premium seat in some Westend theatres can now cost £125 - when the seat next to it is £75.

A Jo Malone candle costs upwards of £40 and I'll bet they cost no more than Katie's candles to make. You're paying for the branding, the fragrance, the experience, etc.

Also, with luxury candles there's a degree to which they need to be 'reassuringly expensive' (to borrow a phase). Many middle class types are snotty about cheap fragrance products in the home. Paying a lot of money for a candle/diffuser makes it socially acceptable and legit for a certain type of consumer.

So it's a great business to be in from the POV of margins. I was impressed by Katie in this task. She knew the market well and stuck to her guns. The shade of yellow was a mistake, but apart from that the product and branding were pretty good. The edit didn't really focus on that, presumably to emphasise Roisin's team's success there and to make the competition seem closer.

Does anyone remember Sophie from Series 3? She had an exit a little bit like Lindsay's, as it wasn't right for her really. She admitted in the boardroom that she felt uncomfortable selling things that she personally didn't think were worth the money it was being sold for. I admire that ethic - it doesn't work in Sugar's world, but I think there are some parts of business where it would.

Vaguely now you mention it, there is always room for that ethic in business its a shame that Lord Sugar doesn't adhere to it.

I think he does a bit. He had concerns about the ethicality of Leah's brand until she convinced him that she wouldn't use it to exploit people - although admittedly he was probably as worried about his own reputation as anything else.

If I remember rightly his concerns over the ethics of the business were purely based on reputation specifically the business' reputation and by association his. Not once have I seen him out right fire some one for being a bit shady so to speak.

I know that the candles like Jo Malone probably are very cheap to make and sold high but I thought the price of £35 would only be with a well known brand name as people buy a brand. I thought it was going to be a massive mistake/ failed effort trying to sell at that price but I was wrong however they seemed to only have four or five sales that were anywhere near £35. Lord Sugar commended this however if it hadn't been for excellent work of trade sales by Ella Jade and Katie at lower price, they wouldn't have passed.

I personally wouldn't spend £35 on anything, that involved someone just walking up to me in the street and basically selling out of the back of a car.

I know what you mean but, if we're honest, this IS Britain's Next Top Salesperson and the show is set up to find the next top salesperson.