Strictly is best, for the following reasons...
- Lower profile judges. X Factor is about the judging panel, and the acts themselves are afterthoughts.
- Less bombastic. X Factor is ITV in a nutshell. Loud, overbearing, and they try to beat the audience over the head with noise and shouting.
- An air of desperation. X Factor is rife with it. Contestants either have a sob story, a hollow desire for fame, or some wish to escape their daily lives and whatever mundane job they have. No one ever does it for the love of music or the desire to contribute something innovative to the business. They are the Chicken McNuggets of the entertainment industry. None of this applies to Strictly because the contestants are generally established already in a chosen field in some way shape or form.
- Campness. Strictly has an end-of-the-pier quality to it. It knows its fun and embraces it. It makes no attempt to be anything more than family friendly light entertainment. X Factor has a colder edge to it.
- More qualified judges. All four judges on Strictly are experts, who give detailed technical advice. The qualifications of the X Factor judges are highly dubious. Mel B and Cheryl are hardly good enough singers to be lecturing others how to sing. Louis Walsh's qualifications barely extend beyond boy bands, who now tend to despise him, and Simon Cowell's entire participation in the music industry was down to nepotism, rather than merit. The judges on X Factor tend to spout obviously scripted lines that can be applied to any contestant such as "you owned the stage" or "you made it your own" or "you need to get outside your comfort zone" (which BTW is terrible advice).