Originally Posted by jabbamk1:
“It's funny that they said in their mobile industry report that Mobile networks are not trusted and they want to change that. Well I think they've just broken the trust here....”
Ultimately, despite all their 'stick to the man' ideas over the years, it seems to me that at some point Three just figured 'If you can't beat 'em, join 'em' and decided to just go with the flow.
This latest decision is one of the dumbest I've seem in the whole industry and, as I said early on, sets a bad precedent for the whole industry. Certain (now banned) members can of course gloat, but this is just telling the other networks that now is the time to consider doing the same to all their own customers on legacy tariffs. Or at least they might wait until the real **** hits the fan as - so far - the press has been surprisingly quiet on this whole situation.
Originally Posted by jabbamk1:
“Sometimes I hate PR teams.... Thankfully Three haven't become Ubisoft if anyone is following that whole thing right now haha.”
They changed their consumer PR team this year. I don't really get much from the new one, or perhaps Three has just stopped doing anything. All I get now are the 'Three is proud to announce it will be stocking the <insert name of new phone announced just minutes ago>'.
I don't know if they still have the same corporate PR team, as it's been some time since I was invited to those events. Round table breakfast meetings were a popular thing for Three, allowing the press a chance to hear what Three was planning in advance, it's aspirations and views on the market as a whole, and good straight-forward explanations about how its network was built and worked (including trying to get journos to understand about mobile data, capacity etc).
I think it's safe to say that everyone enjoyed them and felt Three was a far more approachable network than the others, and had the interests of the consumer at heart. But, I am sure some will also have wondered why Three was giving up lots of potential revenue by trying to change the world.
I don't know if they still do these, but do know that I stopped getting invited when some key staff left - at least one of whom went to help the launch of EE.
If and when the media starts to pick up on all of this and take things seriously, I wonder if Three will just say that it was in fact only a trial?!
What I think Three is going to do is really emphasise the fact that people using tethering were affecting the network. Say something like 'Some users were ABUSING the network and NOT PLAYING FAIR, meaning hard-working people were UNABLE TO USE the Internet' and they'll probably get a lot of sympathy. This tactic has worked for Giffgaff and others, and people won't even realise that people are being forced to change even if they didn't tether at all - or are on another old tariff that never even offered tethering!
Originally Posted by wilt:
“No doubt Three will lose quite a few customers doing this - but if the ones left are higher margin, will Three care?”
Not if that actually happens. I guess it depends how it manages things. If it does things the way I've suggested and makes most people broadly support it, it will probably be good.
If it backfires and causes loads of bad feeling and people leaving (even if to spite their own face because they can't quite get the same deal elsewhere) then it won't. What if social media and the tech press slaughter Three? All those years of thinking of Three as the network that cares will be destroyed.
But Three might then, and only then, U-turn and start to offer some discounts to retain users if it looks like they're going to lose a lot that will make their next set of results look bad.
What Three can't be totally sure of is what the rest of the industry will do. In the run up to Christmas, there might be some very enticing deals from the others, and if you're angry then you might change and sign for 24 months. Three has now lost a customer for at least two years!
If EE or any other network decides now it's time to offer free EU roaming with data, then that's Feel at Home looking a lot less impressive (note; obviously for things like the USA, Australia etc it's still unbeatable, but I doubt most people go to any of those that often a PAYG SIM with £15 add-on sorts that).
EE and Vodafone are now pushing 4G speeds that Three simply can't offer, so if Three can't compete on price then it may struggle. Every network needs to up the revenue per user, but there are lots of ways to do it. Has Three done all the calculations correctly and taken into account factors outside of its control?