Originally Posted by Scarlet O'Hara:
“I don't think he delivers at all. I think he keeps himself busier and is higher profile than most but that doesn't mean his 'delivery' is effective. This week the game idea was Roisin's and she was the creative impetus. That was key to their success. James didnt even understand his own product. I think had the other team had a better product, James would have lost because outside of the postcode discount, he was pretty terrible as a leader, and he once again sold his product cheaply. IMO James won by default.
His selling decisions in previous tasks have been terrible and his style is of a market trader regardless of his audience, which limits him to a specific type of product and demographic. He lost them the candle task IMO by dramatically reducing the margin before they were even in that desperate 'fire sale' place that happens at the end of a task. Yes, Roisin gave them flexibility but she also gave them a target price and he arbitrarily and without necessity went way under.
The week before he did the same thing, sold a bunch at such a knockdown price that even a child could have sold it.
As for closing a deal....it's very easy to close a deal when you're giving the buyer a good price. Look at this week, for example...the buyer tries to knock him down, Roisin suggests they meet in the middle, he shuts her up and then closes far below his target price. That's not closing, it's caving in.
He has poor negotiation skills...negotiation involves timing, charm, mirroring, compromise and assertiveness, understanding the customer and the value of your offering. It's not repeating yourself, being pushy then eventually conceding defeat which is what James usually does (while his teammate looks on appalled).
So if the argument is that his saving grace is sales, I'd contest that strongly.
And he's been an embarrassment whenever the task involves PR, professionalism and interaction with the public. Sugar has rightly pulled him up for being a clown.”
Don't get me wrong, I don't think James is any kind of super-salesman. He's certainly an odious oik who sacrifices profit for sales. But then this task wasn't about profit. He *is* a deal-maker though, very much in a market trader mould. That's not particularly sophisticated selling, but it *is* a form of selling that not everyone can do - Daniel being a case in point, and even Noorun struggled despite being a market trader herself.
The most impressive deal James closed was the final one. In Westminster, so hampered by Bianca's exclusivity deal. (And he himself deserves credit for offering the first exclusivity deal.) A tough negotiation, with the buyer probably aware he was trying to offload the last of his stock. (I mean, 31 units is very specific!) But he stood his ground and ended up at a good price.
And although his Toys R Us deal wasn't great, he did expressly say going in he would use it to test the market. He could have been stubborn and stuck to £10 for the rest of the day under the guise of wanting to ensure they sold out. But he was wise enough to admit he'd got it wrong, follow Sanjay's lead and bump up the price. An obvious decision, yes, but I'm not sure every other candidate would have swallowed their pride enough to follow suit.
So I don't have any qualms about saying that he is good at this kind of selling. Can he do a more technical, business-to-business, key account management type of sell where you're trying to sell thousands of units rather than a few? Absolutely not.
But who's a better salesperson in this year's crop? Mark, yes. (He's sold/negotiated consistently well, much though I dislike him.) But perhaps the best seller of all is Solomon. He's understated about it, but he sold a difficult deal to Waterstones (you can't sell in your flagship store!) and he was effective selling coach tour tickets last week too.