I'll be honest, I've never heard of him, not being a biking fan (or even a sport fan of any kind) but I must say it's interested me more than some of the names thrown around, just because I find it much more interesting on these kinds of shows to see celebs you don't normally see on these kind of shows. I was far more interested in David Emmanuel last year than I was Joey Essex, despite not having heard of David Emmanuel before, just because it is something different to the same old string of TOWIE stars and professional RTVers you always get.
Here's hoping there's a few more left-field choices (whether I've heard of them or not lol).