Originally Posted by David_Ayling:
“all changes have taken place
film 4+1 has now be replaced by dave ja vu.”
It'll be interesting to see what, if anything, UKTV does with this spot long- term. Twice now they've used Dave ja vu to hold space for something, and of course they've got LCN 25, quite valuable given new channels are now getting issued 60s and 70s.
The current UKTV lineup is fairly neat - you could break it down to younger entertainment (Dave), older entertainment (Drama), younger factual (Really) and older factual (Yesterday). You could also roughly compare the current channels to the original 1997 UKTV lineup -
Dave > UK Gold
Yesterday > UK Horizons
Really > UK Style
Drama > UK Arena
But now the channels are shifting from their original positions - Yesterday airing the likes of Flog It, Bargain Hunt, Antiques Road Trip; Really bringing back, for Freeview's benefit some of the home and food shows that went to Home when that launched, and airing some Watch shows (Alcatraz, Grimm) to DTT.
I think UKTV have something planned - when they moved their Sky channel numbers they put all their main channels ahead of their timeshift and HD/swap channels - except for Home, which ended up below GOLD +1 - this indicates a coming strategy. Here's my theory on how the five-slot UKTV could play out:
1. Mostly unscripted entertainment, comedy, some male-leaning drama & factual - basically Dave but with some shows from Watch/GOLD filling for those moved around
2. Mostly scripted drama and comedy, built on the current Drama
3. Female-skewed entertainment, lifestyle, factual, comedy and drama in the Sky Living/Lifetime/TLC mould, built on Really
4. Predominantly documentary and factual content, built on Yesterday with some factual shows gained from elsewhere in the group
5. Popular-factual, lifestyle, reality, food and home content - from HUTH to Bargain Hunt with shows from Home, Good Food, Really and Yesterday. Aimed at older, broader audience than Really.
That'd see Yesterday roll back to being a principally documentary channel and Really essentially becoming a female Dave with an entertainment/factual mix. Thoughts?