Here are my list of main reasons why the X factor is losing in ratings:
Firstly it has become a show that is more about the ENTERTAINMENT as oppose to the SINGING (which is what it once use to be about). The problem with this is that entertainment/shock value will only keep lots of viewers interested for a short period but in the end most viewers like myself would like to see DECENT singers who can actually give stellar performances which is something you cant expect out of a joke act
The whole audition/selection process of the x factor finalists has become increasingly predictable from way there are shown and how much airtime they are given and it is so much more obvious who the judges are favouring from the very beginning e.g. like Chloe Jasmine.
At the judges house most of the judges make lousy decisions and choose to put through acts who have more of the SHOCK/ENTERTAINMENT factor in a bid to increase ratings as oppose to the acts who are great singers with the most potential of being a popstar. Because of these decisions a lot of decent singers are rejected for rubbish ones and this disappoints a lot of viewers.
Adding from the previous point it has become an increasing necessity to have at least a few NOVELTY acts every year even though they have no chance of winning
Overuse of the same old SOB STORIES is getting really boring and irritating
e.g. I am still living with my parents, this is my last chance, i was bullied at school because i didn't fit in with the others, singing is my only passion in life, my family and myself are in financial ruins, i had a hard time growing up and music helped me or i have some deceased family member BLAH, BLAH, BLAH.................
The same old boring cliches and one liners used repeatedly by the contestants is getting boring and tedious
'Winning would mean the world to me'
'I want to give my family a better life'
'I have waited all my life for this'
'I have to win this and make my friends/family proud'
'This is my last chance'
You lot get the idea LOL
Not to mention the same old boring and monotonous themes being used again and again (big band week, love songs, number ones, MJ, Queen, Elton John) with the same old songs being sung repeatedly (Listen, lots of whitney houston ballads, somewhere over the rainbow, bridge over troubled water, most MJ, Queen and Elton songs, adele tracks etc)
Also all the never ending fix allegations which seem to be growing and are damaging the shows reputation (the public feel less and less in control of the results outcome) take last week for example with Paul's elimination and all the manipulation surrounding it.
SImon knows the show is not doing well as it used to (DESERVEDLY), if he wants this farce to still be on our TV screen then he needs to repackage this show and make some drastic changes or else it is doomed (NOTHING MORE TO SAY)