Originally Posted by george.millman:
“If I had been Project Manager, I would actually have delegated myself to be part of the UK team so that I could oversee all of the creative decisions on the product, which would ultimately decide win or loss. A deputy PM could lead the US team, and then if you win it's because you've all worked together well and if you lose you can blame it on the US lot.”
I have to disagree, George. The product design was important, but so was everything else the US team did, and it would have taken a brave PM to entrust the all-important final pitch to someone else.
Having said that, I think it's easy to underestimate just how difficult this task actually was. Product design and directing ads take the candidates well out of their comfort zones for starters.
Then there's the communication issue - Bianca made an elementary mistake in not communicating the Big Dawg name to Roisin and Sanjay before they started working on the design, indeed it wasn't until she was asked 24 hours later that she told them. I got the impression the UK and US teams were only allowed to communicate at certain times of the day, which makes clear comms a much bigger challenge than on normal tasks where the sub-team is only a phone call away and the teams often change their compositions mid-task, whereas here they were fixed from the start.
Finally, there's team balance and delegation. Mark understood that he couldn't do everything better than Bianca - he communicated to his team as best he could, gave them responsibility (yes, I know that also equates to handing off blame!), made them feel valued and let them get on with it. Bianca had to have info dragged out of her and left her sub-team feeling ignored and like second class citizens.
I didn't buy Sugar's statement that taking two lawyers to NY was a mistake. It was in hindsight, but Mark elected to take two intelligent, articulate professionals over someone he thought was best suited to make the product (Katie) and another who has consistently failed in front of customers (Daniel). That seemed sensible enough to me.