Originally Posted by thenetworkbabe:
“Do you need creativity if you have already created a good proposal? Tom may need creativity to invent his next product , but he showed little creativity on tasks outside his own area. Leah just needs to use what expertise she has and replicate it. Otherwise she doesn't need creativity - she wanted to call her clinics (k)nicks if you recall - till his Lordship pointed out that Sweeney Todd wasn't the right image. Bizarrely, most tasks seem to be testing advertising something else, and presenting your product- rather than what they each need to do to achieve their proposal. At best, you learn indirectly who doesn't understand strategy, who lacks focus, who is error prone, who he wouldn't trust, or get along with, and who doesn't have the capabilities they argue they have, or would need.
If you eliminate the people who show major flaws on task, you end up with the same 3 on the list. and the quiet invisible ones - who neither shine or sink. . But there's still no saying if those with pre-show specific expertise could also be good candidates to invest in. We don't know that Felipe can't do anything connected with law really well, or that someone like Lindsay couldn't organize more swimming schools.”
All of the best business people I've worked with have been creative thinkers. I don't mean in terms of producing a pretty brochure or conceiving an initial product but thinking outside the box, devising strategy and solving problems on the hoof.
Here's a definition:
"Creativity is characterised by the ability to perceive the world in new ways, to find hidden patterns, to make connections between seemingly unrelated phenomena, and to generate solutions."
Creativity is, IMO, a fundamental and supporting aspect of several traits an entrepreneur needs: vision, strategic and lateral thinking, empathy, persuasion, problem-solving. It's not a trait that's only used upfront in a project then not required in favour of, I dunno organisation skills. It's a driving force.
On that basis, any candidate who demonstrates creativity is ahead of the others in my book.