Am I missing something here? She's had one big single and one big album. Many other previous contestants have had this too, but then they slide down the SYCO slope of obscurity. Persoanlly, I think she's just Simon's current golden girl. Leona was once his godlen girl, as was Alexandra, as was Cher Lloyd who he had a huge soft spot for. At the moment it's Ella. The novelty will wear off though...he's already lining up Fleur to replace her.