Originally Posted by CARA2000:
“All the pimping dragged Fleur from being a no chancer. By the time people realised just how aggressive it was, they started to get annoyed and voted against the Scowell propaganda.”
I agree with this. The pushing for Fleur became too apparent at the end and probably worked against her. If you look at the voting stats, she was not too far off Ben when the serious pushing for her started, but then the gap just widened the more Simon pushed her forward. People started really noticing the favourable treatment of her. There were several articles about it in the press, it was being talked about on FB and Twitter, and even Ben, Lauren and Andrea had to do an interview saying that it wasn't true that Fleur was being favoured. X Factor forgot that manipulation works best when it is subtle. They also forgot that the public don't like perceived unfairness and will generally prefer to support an underdog.