Originally Posted by thenetworkbabe:
“An accountant would do that? She would spot a hole in the finances and think how to cover it. Her problem, I thought, is that she thought she had a really big idea, and that he wuold invest more in a really big idea , and accept bigger risk - because the return wuold be big. She also seemed to assume that a big idea would see them look for financing from external sources, and/or his connections opening doors and helping financially. .
I think his concept is entirely different. He wants something where his winner adds the value, its not diluted by paying many staff, or bank interest,not reliant on his connections, and where it involves the least money invested , and risk, possible, and the maximum safe return on the investment.
Her problem is that her idea is unproven, and may not work, its on too big a scale for him, its risky, and there's good returns ,for much less risk, available elsewhere.”
I don't think she planned to draw him into investing more than £250K. That was never mentioned as a possibility.
She should have noticed the cash in her plan running out and adjusted the plan accordingly. Had she done that she might have got to the final two. Maybe if she'd been auditing someone else's plan she would have noticed. But she didn't audit her own plan.
There's nothing unusual in the concept you describe for Sugar. He's a 50% partner in the venture and doesn't want to see his investment pissed away. He wants it to make money for him and whoever wins the show. On the other hand he doesn't want "safe" as that won't make enough money. It has to be able to grow bigger.
Roisin's idea is far from unproven. Several companies are already in this marketplace. One was pitched on Dragons Den in 2013 and Peter Jones invested in it (but even then it wasn't new, he just liked the brand name). But it's niche, for people who see food purely as fuel for low carb fitness regimes and who don't care how unpleasant it is to eat.