More BBC1 Christmas ident news!
BBC1 launches Christmas campaign with 3D all-star cast
Quote:
“BBC1 launches Christmas campaign with 3D all-star cast - Benedict Cumberbatch, Peter Capaldi and Graham Norton among 10 big-name stars to get animated makeover in advert telling story of ‘Sprout Boy’
BBC1 is set to launch its annual Christmas campaign, with stars including Benedict Cumberbatch, Peter Capaldi and Graham Norton getting a 3D animated makeover.
The promotional trail, which launches after The One Show finishes at 7.30pm on Tuesday, features 10 of the corporation’s biggest stars, who have all received an animation overhaul.
The line-up also includes Sherlock actor Martin Freeman, The Voice judge Will.i.am, Luther star Idris Elba, Great British Bake Off’s Mary Berry, EastEnders’s Dot Cotton and Strictly Come Dancing co-hosts Claudia Winkleman and Tess Daly.
The promotional trail, voiced by Doctor Who actor Capaldi, tells the story of “Sprout Boy”, who sets out on a journey to find friendship at Christmas.
Being a sprout, not the most-loved vegetable of the Christmas season, he is turned away by everyone.
But wait, Sprout Boy stumbles upon a gathering of BBC1 stars and characters – as you do – who “welcome him and invite him to join their Christmas lunch and celebrations”.
The campaign, developed by ad agency RKCR/Y&R, includes a TV trail, a range of promotional idents and social media activity.
Sprouts seem to be a bit of a thing among broadcasters this Christmas.
Sky has used the same veg in its Christmas ad, which tells the story of a girl who doesn’t want to eat her sprouts, instead using them to embark on an adventure through Sky Movies films that will be available over the festive season.”