Originally Posted by Fireball XL5:
“Out of interest, where are these book trailers shown?”
Publishers' sites, authors' sites, social media platforms (Twitter, Facebook, etc.); book tours via review blogs, video streaming sites like YouTube and Vimeo; the usual online promotional/advertising/marketing spots on online publications, and television (usually in the U.S., though).
The biggest target is the YA / children market. There's a few trailers for adults as well. Literary (Jeffrey Eugenides, Douglas Coupland, Donna Tartt, etc.), genre (thriller, horror, SF, romance, etc.) and non-fiction.
Examples:
Dave McKean's trailer
https://twitter.com/davemckean/statu...55365396946944
Random House YA
https://www.youtube.com/watch?v=sBo7s_HHC-8
Crown Books
https://www.youtube.com/user/crownbooks
Harper Teen
https://www.youtube.com/user/harperteen/videos
Egmont Press: Teen Fiction
https://www.youtube.com/user/EMTeenFiction/videos
According to some in marketing, the success of increasing the word-of-mouth effect for Suzanne Collins's teen novel The Hunger Games can be attributed to its 2008 book trailer:
https://www.youtube.com/watch?v=6TnxXoMpF3c, which was distributed across 180+ teen book review blogs worldwide a month before the book was released.
Like I say, I don't understand the book trailer aspect of book marketing, but some seem convinced it works.