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What a BLAND "Idea". Alan will regret this.


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Old 22-12-2014, 14:55
Philip Wales
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Yes I can and do, I wasn't making that point though, a previous poster had said "It's Important to me" to which I was asking is it really? it's not what I would class as important or even essential, as women have survived this long without them, so not quite as important or essential as the poster was making out.
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Old 22-12-2014, 15:57
ACU
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Dragon's Den frequently shows exciting/innovative ideas. I've never seen any backed business on DD given more than £100k to get it off the ground. Sugar is offering a massive amount of money in comparison, so why did he back Mark's copycat idea?

In fact, having seen how profitable it might be, and how simple it is to make it work, I reckon the field will be even fuller by the end of the week.
Probably because he thought he could make more money from it than Biancas idea.

The only other factor to consider, was Sugar wasnt happy about sorting out all the manufacturing side for Bianca. With Mark, since he knows the business, it was just a matter of give him the money and let him get on with it.

To be fair Bianca was very wishy washy and didnt seem to sure of what she was going to do. Where as Mark, was very clear on what he wanted to do, and how to do it.
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Old 22-12-2014, 16:50
mounty
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In fact, having seen how profitable it might be, and how simple it is to make it work, I reckon the field will be even fuller by the end of the week.
Another good reason for Sugar not to get involved then.
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Old 22-12-2014, 17:33
trebanos
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Bianca's idea is important to a LOT of women. It really could help a lower problems we have.
How can having a difference between the colour of your arms to your tights cause problems? Has Biance solved a problem or created one?
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Old 22-12-2014, 17:45
trebanos
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Another good reason for Sugar not to get involved then.
If Mark is going to charge a company £5k+ a year, then it must make sense for a business to look at doing the job themselves. There are hundreds of sites offering free help. In fact Googling "improve google ranking" produces over 25m hits.
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Old 22-12-2014, 19:18
RandomArbiter
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It's not just bland. It's the internet equivalent of cold callers selling you their insurance/double glazing/home insulation.

How does SEO work anyway? You have 1000 businesses all paying for SEO to get on the front page of Google (the only place where it matters). That's going to be 99% of them paying for nothing.

Scam.
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Old 22-12-2014, 19:19
RandomArbiter
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If Mark is going to charge a company £5k+ a year, then it must make sense for a business to look at doing the job themselves. There are hundreds of sites offering free help. In fact Googling "improve google ranking" produces over 25m hits.
also ignoring the fact that 2 into 1, let alone 1000+ into 20 (front page of google), doesn't go. If everyone uses SEO, it will be exactly the same as if no-one uses SEO. Except for the waste of money.
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Old 22-12-2014, 19:23
RandomArbiter
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Bear in mind I've just spent almost an hour with a senior manager, who couldn't decide whether to go with Helvetica Flair or Helvetica Neue for his new batch of business cards, I can easily believe that some things are really important to some people.
why? he pays your bills, you should be happy there are people this anally superficial on this planet. And are willing to pay a lot to "solve" it.
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Old 22-12-2014, 19:38
RandomArbiter
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This is a picture of the 4Ps (after the Marketing Mix) team, the digital ad agency whose founder interviewed Mark in his speech

http://www.4psmarketing.com/wp-conte...ity-office.jpg

Anyone notice the massive female: male disparity ratio? I'm guessing the few guys there are the actual coders doing the spamming...er, I mean work... the girls are just there to advertise the business to potential clients. Women are easier on the eye after all, and more convincing on the soft sell.
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Old 22-12-2014, 20:47
thefairydandy
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This is a picture of the 4Ps (after the Marketing Mix) team, the digital ad agency whose founder interviewed Mark in his speech

http://www.4psmarketing.com/wp-conte...ity-office.jpg

Anyone notice the massive female: male disparity ratio? I'm guessing the few guys there are the actual coders doing the spamming...er, I mean work... the girls are just there to advertise the business to potential clients. Women are easier on the eye after all, and more convincing on the soft sell.
That's a pretty disgusting assumption to make in this day and age. My friend works in digital marketing (formerly seo, now in pay per click). She manages the full technical brief for her clients and her workplace is evenly split gender wise, as were her qualification courses.
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Old 23-12-2014, 01:00
RandomArbiter
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That's a pretty disgusting assumption to make in this day and age. My friend works in digital marketing (formerly seo, now in pay per click). She manages the full technical brief for her clients and her workplace is evenly split gender wise, as were her qualification courses.
Yeah you're right, I guess the 20:1 male: female ratio in the STEM sector is simply because men are more technically competent, just like the 80% female make up of this company is to do with them simply being better, and not at all as part of some ingrained sexual bias in their hiring practices.
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Old 23-12-2014, 01:48
Alrightmate
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It's not just bland. It's the internet equivalent of cold callers selling you their insurance/double glazing/home insulation.

How does SEO work anyway? You have 1000 businesses all paying for SEO to get on the front page of Google (the only place where it matters). That's going to be 99% of them paying for nothing.

Scam.
There must be some truth to this if everyone is at it. The more companies who invest money into SEO over time, the more chance that there are going to be more losers in an oversaturated market.
Everyone in a certain line of business can't be at the top of the search engine rankings for their particular business. There has to be losers if so many businesses are competing with each other to be at the top of the search list.

It reminds me a bit of the pyramid scheme thing where if you were one of the first to opt in you could make decent money, but the more people who jumped on the bandwagon later on down the line then the more losers there were.
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Old 23-12-2014, 02:54
niceguy1966
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Is it really? not sure it rates that high up on women's what's important scale in the grand scheme of things. Handy yes, useful yes, would be nice to have yes, important, nah.

If it's the main cause of so little women in business, someone would of done it already.
I agree. Did they find a single woman that thought it was "important" enough to spend over £20?
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Old 23-12-2014, 03:36
SwanGirl
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My issue with Mark's plan is that it isn't really all that unique. There are companies out there offering exactly the same type of service and I think it is going to be difficult for him to make a huge success out of it. I have no doubt that he will work his bum off to try and make it successful but if he wants to stick to the promises he's made about his service being extra personal, people having meetings every month etc he is going to have to employ a fair amount of staff to keep on top of that as the clients roll in and if he fails to deliver word will soon get round that the service he offers is rubbish and people won't touch him with a barge pole.

If he does make a success out of it I can't see it being a business that turns over huge amounts of profit each year, on that side of the fence I think Bianca's idea does have more potential for higher profit margins and also expansion BUT it will take a lot more work for her to get to that point whereas Mark will probably not take too long to get up and running and turning over a profit which is why LS went with him.

I did think it was a little funny when LS was like 'I'm going to take a risk here' and then hied Mark, I would have said he was the 'safe' option and Bianca would have been the riskier choice purely based on how much work she would have needed to do in order to get the business running, the pricing structure right and getting clients to stock her stuff.
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Old 23-12-2014, 09:54
Philip Wales
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The trouble is Mark started by saying "I'll get your business to No1 on Google", obviously he can't unless it's a very niche business, he then backtracked slightly and said "I'll get you on to the first page" which is different to what he was originally selling. Even then it's not that hard depending on what you enter on a search engine. Enter car mechanics london and you'll never be there, be more specific "car mechanics, brixton high street" and you'll most likely hit the first page, enter "car mechanics, brixton high street, bmw, specialists and you'll be No1. So it's not hard to actually deliver your promise, but whether people will go down to that specific level when searching is debatable.
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