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Debenhams' True Skin tights |
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#26 |
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Forum Member
Join Date: May 2006
Location: East midlands
Posts: 3,163
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Quote:
I think it is a fantastic idea. A bit like true match foundation... I would be willing to pay a lot of money for a pair of tights that were a perfect match... wouldn't do it very often though only for really special occasions.
A great idea but might be costly unless you're only selling to people with that kind of money |
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#27 |
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Join Date: Nov 2009
Location: Swansea
Posts: 1,972
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Quote:
BIanca went into the final without knowing how much she was going to charge.
If she had won the investment she would have needed someone with knowledge of the industry to come in and help her set it up properly and that would have cost a fair bit of the 250k from the get go. Mark's business probably won't make as much as Bianca's would have BUT his might start turning over money quicker and he won't need someone to hold his hand in the process of setting up, that's how I saw it after tonight anyway. |
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#28 |
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Join Date: Nov 2009
Location: Swansea
Posts: 1,972
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agree excellent idea and there were a lot of people agreeing that there was a gap in the market for this but she went wrong going for the elite rather than the mass market as very few people are going to pay that much for tights they wear 260 days a year for work if she had lowered the price she could have been on a winner
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#29 |
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Join Date: Jun 2013
Posts: 629
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How much of a tiny market would it be, if she intended it to only be for upper-class professionals aged 30+ with minority skin tones?
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#30 |
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Inactive Member
Join Date: Feb 2014
Location: 我很孤
Posts: 3,532
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I've invented a colour-mix dye machine which after scanning your skin tone adds the appropriate hues to 'blank' tights.
It is not dissimilar to how paint is customised in almost every large hardware store in the UK. All is needed is a few 'base' injected dyes mixed into an alcohol solution which evenly spreads the colour. I'm making this shit up, but it sounded good. Edit:- If I see this happen I'll see you in court. |
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#31 |
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Join Date: Aug 2005
Posts: 6,586
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Apart from thick opaque tights, I've never had a pair of sheer tights that I haven't put a finger through within a couple of wears, and often the first time I put them on, in a hurry.
For that reason, there's no way I'd pay even over a tenner unless it had more than one pair in the box. Not unless they were kevlar-coated. That's why you get a few pairs in a box. She didn't address that at all. Telling us they're "high end" and unique, doesn't say if they're, for example, run-resistant or more durable than cheap tights. There's a market for darker skins, which really aren't catered for at all. And yes, it'd be nice if tights didn't make me look either anaemic or like a pro-ballroom dancer. But not to the tune of £20. It was a flawed idea, and a flawed price, from a woman who's made some real howlers this series. |
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#32 |
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Inactive Member
Join Date: May 2012
Posts: 2,933
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Very few women indeed would fork out £15-£20 for a pair of tights. I did laugh at Bianca backtracking in the Boardroom saying they could be sold at £5-£6 a pair as she knew she had overpriced. I still remember the dreadful "American tan" tights of my early teen years and am quite happy with black thanks.
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#33 |
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Join Date: Jun 2002
Posts: 65,745
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In this day and age you would have thought that the technology might be out there to invent transparent tights which have no colour but allow the colour of the skin to show through.
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#34 |
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Join Date: Oct 2006
Posts: 803
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Quote:
.... I'd have thought it would be something that is perfect for an online product really....
Quote:
... a colour-mix dye machine which after scanning your skin tone adds the appropriate hues to 'blank' tights. It is not dissimilar to how paint is customised in almost every large hardware store in the UK. All is needed is a few 'base' injected dyes mixed into an alcohol solution which evenly spreads the colour....
As she'd be selling direct to the customer, then more profit too. The plan simply needed tweaking by someone with some business acumen .
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#35 |
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Join Date: Aug 2010
Posts: 12,901
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She made the final with this. Think of that for a second.
The brains of Britain ladies and gentleman. |
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#36 |
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Join Date: Mar 2007
Posts: 2,262
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Acording to the People paper this woman Ella B gave her the idea 2 years ago http://signup.ellabladiestights.com/
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#37 |
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Join Date: Feb 2013
Location: South Wales
Posts: 5,866
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Yes but she's not offering an exact colour match, so she was a bit miss leading using the densitometer, she was only offering 30 shades and that got cut down to 15. I said last week her product line was going to be massive, but not sure how LS got it to 740
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#38 |
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Join Date: Dec 2014
Posts: 1,228
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Quote:
She made the final with this. Think of that for a second.
The brains of Britain ladies and gentleman. |
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#39 |
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Join Date: Oct 2008
Posts: 1,595
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Quote:
I'd have thought it would be something that is perfect for an online product really.
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#40 |
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Join Date: Feb 2013
Location: South Wales
Posts: 5,866
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I said this last week, in the print trade we use a pantone swatch, this is an internationally recognised system, and uses a unique number associated with each colour, so no matter how your screen displays a colour, all you have to do is check the swatch, you can then use this to convey a colour to anyone in the world and it will be correct.
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#41 |
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Forum Member
Join Date: Mar 2009
Location: Ireland
Posts: 4,312
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Quote:
Even if there is a gap in the market for skin tone tights, is there actually much demand for it? Is it actually high up on the list of things to buy for women? Could it be that the gap is there because there isn't really a market for it?
That said, I wouldn't spend more than £5 on a single pair. Bianca's idea was good but she's clearly lacking in business sense. |
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#42 |
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Forum Member
Join Date: Aug 2006
Posts: 3,920
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This would only work for dark skin colours. What white woman wants tights to match her winter white legs? Surely they wear tanned looking tights for a reason.
I guess the idea is good, but she seemed somewhat clueless on understanding the market, pricing, the numbers around how many products she would need to produce etc. This is very basic stuff! How on earth did she get to the final?? |
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#43 |
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Join Date: Dec 2014
Posts: 1,228
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Quote:
How on earth did she get to the final??
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#44 |
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Forum Member
Join Date: Nov 2014
Posts: 42
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even if that business could have worked it wouldnt be under Biancas supervision, she demonstrated that she is incredibly slow at adapting her views, even after that whole process of market research, companion advice etc she was still adamant of selling it at £24 to the very end, clueless, cant stand people who cant take criticism
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#45 |
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Join Date: Aug 2014
Posts: 664
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Quote:
Bianca is clueless. £35 for bucket died cheap tights.
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#46 |
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Join Date: Feb 2013
Location: South Wales
Posts: 5,866
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^^ are you guys serious, they only dyed them for samples.
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#47 |
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Join Date: Nov 2008
Location: Stockport
Posts: 2,072
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Quote:
I think she had it in her head that she wanted uber professional city working women/rich women with money to throw around buying them and she didn't want her product to be something that your average working class woman could afford to buy, it felt a little elitist in a way and that disappointed me.
Snobby person who thinks she's better than others. For me personally, Lauren was a much more credible candidate- not so full of her own importance. |
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#48 |
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Join Date: Jul 2008
Location: New York City
Posts: 739
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Hanes is a mass market brand in the US. This is a typical example of their products.
http://www.hanes.com/hanes/women/int...ntyhose-1a0014 Bianca seemed to know nothing about the market for which her product was designed. I was amazed. The packaging was so dull, the commercial was bland, the presentation was whitebread. The price was off the charts. I was expecting a brand catering to people of color, who often I think are often shortchanged in the color selections. Then I'm seeing light skinned white English women everywhere in her commercial. Are those women really lacking color choices in hosiery? The only element I saw that was different was using the skin color measurement machine. This would obviously only work in high end stores where staff had time to give this personal service. Of course at her price point, the product could only sell in high end stores. As for the comparison to Sara Blakely, Sara came up with a unique product, the footless pantyhose, then later came out with shapewear. It probably would have taken off on its on, but she got lucky and got a free promotion on Oprah, and the rest is history. Very disappointing all in all. |
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#49 |
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Forum Member
Join Date: Aug 2006
Posts: 7,164
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Quote:
She is an absolute idiot. I cannot understand how she ever made the final
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#50 |
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Forum Member
Join Date: Nov 2009
Location: Devon, UK
Posts: 4,644
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Surely tights are a 'throw-away' item after a couple of times of wearing? They snag and never look good enough to keep after that.
£35 was utterly ridiculous. No wonder LS turned her down |
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