I think it's really embarrassing how Sugar only invests 0.0002% (yes, 4 zeros) of his net worth

I think it's embarrasing that the old LORD hasn't increased his investment amount in ten YEARS!!!!

Meanie

Sugar's not worth £125Bn.

But even if he were, so what. It's not a gift but an investment.

He may invest more, should the need arise, but the initial investment is only 250k.

And you obviously don't watch the show, because this format has only been around for 4 years.

Lord Sugar made it perfectly clear this year that the £250k is the sole investment offered. If he going to stick to that, then in my opinion he needs to re-examine exactly what he wants from the process. If LS simply wants a swift, high profit return then we all should get used to winners like Ricky and Mark in perpetuity, and abandon any pretence that the tasks and performances therein mean anything.

If, however, LS wants to take a REAL risk, or simply invest in the person who has performed best in the tasks, then we'd have a show worth watching again. Make sure all the BP's are at least viable - perhaps get an independent adviser to simply say yay or nay without giving an opinion on the potential profitability. Then it's ten weeks of tasks with everyone on a level playing field, and where performance and personality count.

The shambles of the BPs we saw this year, combined with LS firing one of the best performers (Katie) simply because he decided he wouldn't make enough profit, left a nasty taste in the mouth. While a healthy restaurant may only make a few grand each week, it's a sight better than the return he would have got from the pie in the sky offered by Solomon, Daniel, Roisin or Bianca...

Is this a joke?

Maths doesn't appear to be your strong point. Plus his entire net worth isnt' available as cash you know.