I am a tad romantic about Blackberry of old, they genuinely were a good company. Products like the Bold line were excellent, however everything else was just a reactionary release. Had this so called "Classic" been released 3 years ago, I suspect they wouldn't be finding themselves in the hole they are in now. I loved the keyboard on the bold line of handsets, I tried a few months ago a Q10 had it for a week, and I was just a bit "meh" keyboard was greate as always but the software experience left a lot to be desired. Getting around on such a device was cumbersome, onscreen navigation literlly took up about an 8th of the entire area.
I like the look of this Blackberry, its familiar and probably overcomes some of the drawbacks of the Q10. I don't think it will be successful in the consumer market, this will probably see more success in the enterprise area. So far as I understand it the majority of Govt. IT projects still include Blackberry as the preferred choice for communicating on the move, this purely being down to security of which no other maker has equalled. I think the CEO Mr Chen has pretty much said the consumer side is weak, hence why he is right to focus on business.