Oh non, another social media driven hashtag malarkey where everyone who is 'anyone' must join in to be a part of something big and huge and really really important... So important that most of them will have forgotten about it next week when big brother 'hots up' or the latest iThing is launched or there's an oportunity to have a fight in a sale...
I would wager that many many many of the participants on twittbook haven't got the foggiest what any of this is about
Merde