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The Ratings Thread (Part 63) |
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#2476 |
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Would Mondays at 9pm be too cheeky?
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#2477 |
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I agree. Should be a golden rule in the scheduling bible.
But they always do it! |
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#2478 |
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I can't prove it, but seems likely based on all available evidence.
It saddens me that the BBC probably cares more these days that it beat Broadchurch than maximising the Silent Witness audience. And yes I know it might recover with timeshift but that's hardly the point. Against ITV's flop Titanic in 2012 it didn't break 7m. I think you'll have to go back to when it aired against The Biggest Loser on Monday nights in 2011 to see when it last broke 7m in overnights. Edit according to this it didn't quite make 7m then either. http://www.digitalspy.co.uk/tv/news/...p1XbKlVMsUraoT |
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#2479 |
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I think ITV would probably rather have Broadchurch against Comic Relief Bake Off than against Silent Witness. At least they're aimed at different audiences!
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#2480 |
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I think ITV would probably rather have Broadchurch against Comic Relief Bake Off than against Silent Witness. At least they're aimed at different audiences!
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#2481 |
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On the subject of ITV and spending more money, the simple argument against it is that the drama series they have now aren't rating so why spend more? Sure, the Mondays and Sundays will generally do well. But we've seen them come and go on Thursdays. More drama in summer? Unlikely to work well. So it's easy to see why a sensible exec would be reluctant to put more in the pot when there aren't any obvious or interesting opportunities. Sure, if there were loads of gaps on Mondays where they could be running successful drama then pump more money in. But that's not the case. This thread is obsessed with more drama as the cure to all ills. But I don't think it is.
I also disagree that the lack of money shows through as much as some suggest. ITV put out 4.5 hours of scripted drama/comedy (excluding serials) last week. Autumn had plenty of expensive scripted as well. This weeks entertainment spend between the NTA's, Stars, GYAT and Take Me Out is more than substantial. And on BBC1 - for all their promotional power and brand reputation, none of their autumn dramas were consistently overnighting beyond 5m. I'm not convinced that there's actually this overwhelming desire for more primetime drama. Or that it's a particularly cost effective route for ITV. For all the time, effort, marketing and money put into Broadchurch, it's 10th hour (which has taken 2 years to reach) is doing just over 5m and getting a kicking from another crime drama on BBC1. Since it launched I doubt it has actually made a fundamental difference to the bottom line or audience share at ITV. The problem with entertainment isn't the lack of funding, it's the shit shows they're spending the money on! After the disasters that have been Stars and GYAT they'll be hoping for better from You're Back in The Room and Ninja Warrior. Also they could do with the celebrity Bear Grylls format doing decently. Losses for BGT/Takeaway need to be minimised too. BGT will probably launch a fair bit down on last year (no FA Cup lead-in) but should be more even across the rest of the run. I don't think there's a massive need for more primetime drama. A bit more in the Summer would be nice (even in July/August something in the Monday 9pm slot wouldn't go amiss and would probably do OK) but in the Autumn/Winter there's enough as it is and you'd probably end up in the situation where things start getting squeezed if they add too much more. You've probably got a point about Broadchurch, although that does seem a tad harsh. A 0.2m difference is hardly a kicking, especially as it won last week and will probably still be ahead in the consolidated numbers (not much good to ITV admittedly). It has done a lot for their brand though, which shouldn't be ignored. |
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#2482 |
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Not so sure with GBBO's high ABC 1 female audience. Would damage it just the same imo
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I think ITV will just be hoping Broadchurch stays above the 5m mark excluding +1 for the rest of the series now. It's dropped to such an extent I can see new dramas being an issue to it as much as established ones or Bake Off Specials.
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#2483 |
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What evidence would that be?It opened with 6.6m on a Tuesday night with little opposition on BBC ONE's strongest night. I'm pretty sure most episodes last year were around the 5.5m mark. Both last night and last Monday were up year on year on overnights. Iain is correct the BBC will be more than delighted with those figures.
Against ITV's flop Titanic in 2012 it didn't break 7m. I think you'll have to go back to when it aired against The Biggest Loser on Monday nights in 2011 to see when it last broke 7m in overnights. Edit according to this it didn't quite make 7m then either. http://www.digitalspy.co.uk/tv/news/...p1XbKlVMsUraoT |
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#2484 |
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Even if it hasn't lost as many viewers as I thought, it doesn't change my view as that point was trivial compared to the main one I was making. They led it blind into a clash with, what was on paper anyway, the drama event of the season on commercial telly and they did so for no sound reason. That sort of carry on does little to reassure me that the BBC is truly ready for the very real challenges it will face in the next few years.
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#2485 |
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I don't think there's a massive need for more primetime drama. A bit more in the Summer would be nice (even in July/August something in the Monday 9pm slot wouldn't go amiss and would probably do OK) but in the Autumn/Winter there's enough as it is and you'd probably end up in the situation where things start getting squeezed if they add too much more.
Drama might not make the kind of ratings impact in terms of hours and profitability as a big show like X Factor or BGT (which air for 20+ hours per year each, up to nearly 50 for XF). But those kind of big shows come along for each broadcaster once every 5 years or so on average. In the mean-time, they need to have a stronger day to day schedule to pull in audiences more regularly into the 9pm slot. Drama will to an extent help do that. |
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#2486 |
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Lot of rubbish written in this thread today.
"How dare the BBC aggressively schedule against Broadchurch? Evil b**tards! They should have shown a repeat of a BBC4 documentary about coffee plantations. Disband them immediately! Moan, moan, moan." Broadchurch was supposed to be the biggest show on television this year. It should be able to cope with a bit of competition from a programme that's not only 18 years old, but one of the least fashionable dramas on TV. It doesn't have any critics ranting and raving about it and, as far as I can make out, it doesn't even get nominated for awards, never mind win any. Whereas Broadchurch won loads of awards including 3 Baftas. In addition Broadchurch inherited an 8.7m audience from Coronation Street whilst Silent Witness followed on from Panorama which had 3.5m. I also don't get why we're not supposed to have drama against drama. We've always had drama on against drama. Back in the days of the Nine O'clock News, BBC1 had two post-news weeknight drama slots, Tuesdays and Fridays, and they were always on against drama on ITV. Plus on Sundays we would get Howard's Way against The Ruth Rendall Mysteries or London's Burning against Pride And Prejudice. And, of course, last Autumn we had Cilla and Grantchester on against New Tricks and it was New Tricks that took the hit so what are you going to do about it? Dancc said he didn't think the BBC would be thrilled by how SW is performing in the overnights. I disagree. 5.87m would be a solid overnight for SW against ITV low-rated Tuesday factual. Against "the biggest programme on TV this year" it's brilliant. That overnight is compatible with the standard overnights of such critical smashes as Happy Valley, The Missing and Last Tango In Halifax (before Last Tango got a leg up from Call The Midwife). It puts it above New Tricks which collapsed big time last Autumn, it puts it above Lewis which performed underwhelming last Autumn and it puts it above Foyle's War, which has collapsed badly this series. (This may be Last Series Syndrome. Maybe we will see Silent Witness collapse when the BBC announce its last series, although I'm not sure if many of us will live long enough to see that. )In addition, Silent Witness timeshifts just as well as any of these other dramas. The recent Wednesday episode timeshifted over 2m, so last night's episode should be very close to, if not above, 8m. That's pretty good going for an 18 year old drama on against "the biggest programme on TV this year". Poor old Broadchurch is suffering that "difficult second album". As others have said, in so many words, the success of the first series created a rod for its own back. Some people think it's still brilliant but others have been disappointed and that has resulted in the fallen overnights. And we've yet to see how much episode 2 timeshifted. But none of this alters the fact that Silent Witness was able to cash in on Broadchurch's slip. Doubt very much if The Musketeers or Traffic Cops would have cashed in so much. |
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#2487 |
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Join Date: May 2010
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Burntchurch!
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#2488 |
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Join Date: Dec 2005
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Even if it hasn't lost as many viewers as I thought, it doesn't change my view as that point was trivial compared to the main one I was making. They led it blind into a clash with, what was on paper anyway, the drama event of the season on commercial telly and they did so for no sound reason. That sort of carry on does little to reassure me that the BBC is truly ready for the very real challenges it will face in the next few years.
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I think you're right that it could be near 7m away from Broadchurch. It launched at 6.7m on a Tuesday and Mondays tend to rate higher than Tuesdays generally (they could have aired it on Mondays later in the year). Had they kept it on Tuesdays it would probably have held that 6.7m as well (it got 6.3m there for part 2 last week and that's with BC denting part 1, so presumably fewer viewers had caught up in time for part 2 than would normally be the case).
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#2489 |
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Bushmills do you have anymore ratings that you think stick out from Monday?
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#2490 |
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Looking at the BBC One+1 proposals if they get the go ahead I think we'll be seeing a lot more repeats on Channel 4 and Channel 5 at 10pm.
This slot has become really hard recently, probably as a result of an increasing number of viewers choosing to catch up on the key shows of the night on the +1 channels as opposed to sampling the 10pm news alternatives, and BBC One+1 taking a further 3% minimum away each night is only going to make life much tougher for anything that isn't news or multichannel to succeed. Event TV will still have a future here - series like Celebrity Big Brother, one offs like Benefits Street: The Live Debate - but beyond that don't expect too much innovation. |
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#2491 |
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Looking at the BBC One+1 proposals if they get the go ahead I think we'll be seeing a lot more repeats on Channel 4 and Channel 5 at 10pm.
This slot has become really hard recently, probably as a result of an increasing number of viewers choosing to catch up on the key shows of the night on the +1 channels as opposed to sampling the 10pm news alternatives, and BBC One+1 taking a further 3% minimum away each night is only going to make life much tougher for anything that isn't news or multichannel to succeed. Event TV will still have a future here - series like Celebrity Big Brother, one offs like Benefits Street: The Live Debate - but beyond that don't expect too much innovation. |
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#2492 |
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There's also a lot of crap on at 10pm. Very few shows do well there apart from The Apprentice: You're Fired or some Channel 4 documentary designed to trend on Twitter. That's the biggest problem with the slot.
So I don't think it's the content and it will come to a point whereby it doesn't make sense to continue investing anywhere near as much as they are at the moment in that slot. C4 being as stubborn as they are will be last to act on it and keep on chucking good money after bad. |
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#2493 |
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ITV only aired 125 hours of scripted drama and comedy last year (excluding soaps) which is the lowest they've aired in many years. In previous years, there's been at least 145 hours of scripted content, even in football tournament years. As recently as 2008, they were airing over 200 hours of scripted drama throughout the week. C14E made it sound like ITV airs drama almost every Monday throughout the year, but that's not really the case - last year there were 17 Mondays during the year when they realistically could've aired dramas but instead showed factual shows (this doesn't include weeks when BGT/IAC were airing). Also there were 16 Sunday 9pm slots not occupied by drama, which could've been. Basically if you look at the sheer number of hours, the number of scripted drama and comedy has reduced quite a bit in recent years, even in the best Sunday/Monday 9pm slots when audience levels are at their highest.
Drama might not make the kind of ratings impact in terms of hours and profitability as a big show like X Factor or BGT (which air for 20+ hours per year each, up to nearly 50 for XF). But those kind of big shows come along for each broadcaster once every 5 years or so on average. In the mean-time, they need to have a stronger day to day schedule to pull in audiences more regularly into the 9pm slot. Drama will to an extent help do that. I'd pull out of Fridays (maybe use it for narrative repeats of flagship dramas), pull drama from Thursdays and look at trying to assemble a solid schedule on Wednesdays out of Corrie - some big budget entertainment perhaps. But also some pre watershed comedy/drama leading into the 9pm drama because the gameshow>drama line-up has been a disaster. As has Thursday 9pm drama (even when they had the Corrie lead-in they weren't getting results). Obviously this Wednesday ambition is only for the ~40 weeks that GBBO isn't on.
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#2494 |
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Bushmills do you have anymore ratings that you think stick out from Monday?
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#2495 |
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The big stand-outs have already been mentioned, I think (although Pointless - with 4.1m - and Panorama's 3.5m are worth a hat-tip).
What I find interesting about the Panorama figure is that it's bigger than usual but Corrie was unaffected and posted its highest rating in nearly a year. So viewers are around. They just need something to entice them. |
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#2496 |
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Nobody had a bad word to say about Catastrophe on here last night but it didn't cut much ice on debut - only 900,000 - highly likely to fall from there as well. And that's before BBC One+1 comes along and makes life even more difficult.
So I don't think it's the content and it will come to a point whereby it doesn't make sense to continue investing anywhere near as much as they are at the moment in that slot. C4 being as stubborn as they are will be last to act on it and keep on chucking good money after bad. |
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#2497 |
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Is Pointless being around 4m so often down to The Chase not getting a bigger lead-in or is it due to more viewers being around in January?
What I find interesting about the Panorama figure is that it's bigger than usual but Corrie was unaffected and posted its highest rating in nearly a year. So viewers are around. They just need something to entice them. Panorama's audience will always be determined by whatever subject they're covering on the night. |
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#2498 |
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Suppose the quality of TV drama has peaked and its all downhill from now on, with commercial interests outweighing creative interests?
We've had some great work in the past couple of years but the wheel keeps turning. |
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#2499 |
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Saying that, all the major networks are commercial entities looking for a slice of a pie for financial reasons rather than a PSB network which has a guaranteed income.
I know my views are not every popular on here and, as I said before, it would look very different if ITV bothered to show up against BBC One's big shows rather than lie down against them. Before anyone says anything, I wouldn't say Broadchurch v Silent Witness is a case of 'showing up'; it was very obvious Broadchurch was going to take the slot very early on - it's not as though ITV elected to become competitive with Silent Witness. My personal belief (I hope I don't fall out with anyone else over this) is that BBC One is becoming more and more like a commercial broadcaster without the adverts. Arguably the fragmenting audience and ITV's rapid decline from 2013 is aiding this view but I feel the BBC should be there to compliment commercial networks and err to sometimes air shows, perhaps in primetime, that commercial networks simply cannot afford to do rather than looking to go toe to toe, it feels like all the time. I'll shut up for now. ![]() ![]() ![]() |
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#2500 |
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Well sometimes I wonder if BBC commercial arm of BBC America will take over! That is where BBC is getting revenue these days.That alters what gets made and what doesnt.For instance Luther series 1 did well over there compared to here so BBC America renewed it. There is a strange alliance going on between BBC America which is commercial, and BBC UK which isnt.
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