Originally Posted by C14E:
“On the subject of ITV and spending more money, the simple argument against it is that the drama series they have now aren't rating so why spend more? Sure, the Mondays and Sundays will generally do well. But we've seen them come and go on Thursdays. More drama in summer? Unlikely to work well. So it's easy to see why a sensible exec would be reluctant to put more in the pot when there aren't any obvious or interesting opportunities. Sure, if there were loads of gaps on Mondays where they could be running successful drama then pump more money in. But that's not the case. This thread is obsessed with more drama as the cure to all ills. But I don't think it is.
I also disagree that the lack of money shows through as much as some suggest. ITV put out 4.5 hours of scripted drama/comedy (excluding serials) last week. Autumn had plenty of expensive scripted as well. This weeks entertainment spend between the NTA's, Stars, GYAT and Take Me Out is more than substantial.
And on BBC1 - for all their promotional power and brand reputation, none of their autumn dramas were consistently overnighting beyond 5m. I'm not convinced that there's actually this overwhelming desire for more primetime drama. Or that it's a particularly cost effective route for ITV. For all the time, effort, marketing and money put into Broadchurch, it's 10th hour (which has taken 2 years to reach) is doing just over 5m and getting a kicking from another crime drama on BBC1. Since it launched I doubt it has actually made a fundamental difference to the bottom line or audience share at ITV.”
I'd agree with that. I think the point people are making isn't that the lack of money shows in primetime as I don't think it does, but in daytime at the weekends and late night. To be fair weekday daytimes have plenty of money thrown at them, but weekends are sorely lacking. They've clearly decided they're on a hiding to nothing there and aren't bothering. I think primetime is largely fine, although the Summer was particularly poor this year. Having said that, with no World Cup/Euros it might be a bit better this year.
The problem with entertainment isn't the lack of funding, it's the shit shows they're spending the money on! After the disasters that have been Stars and GYAT they'll be hoping for better from You're Back in The Room and Ninja Warrior. Also they could do with the celebrity Bear Grylls format doing decently. Losses for BGT/Takeaway need to be minimised too. BGT will probably launch a fair bit down on last year (no FA Cup lead-in) but should be more even across the rest of the run.
I don't think there's a massive need for more primetime drama. A bit more in the Summer would be nice (even in July/August something in the Monday 9pm slot wouldn't go amiss and would probably do OK) but in the Autumn/Winter there's enough as it is and you'd probably end up in the situation where things start getting squeezed if they add too much more. You've probably got a point about Broadchurch, although that does seem a tad harsh. A 0.2m difference is hardly a kicking, especially as it won last week and will probably still be ahead in the consolidated numbers (not much good to ITV admittedly). It has done a lot for their brand though, which shouldn't be ignored.