Awful rating for Stars In Their Eyes. Looks like ITV at the moment (and for the last 10months) are incapable of launching anything new (non-drama wise) to even a half decent audience. If a revival of Stars In Their Eyes can't even gather enough interest to get 4m on a January Saturday night (which it really should've done, even taking into account the bad reception), then what chance do their other new non-drama shows have which don't have Corrie/XF/BGT support? Very little, I would say. I now expect Get Your Act Together will launch with around 3m in a couple of weeks (well down from what even the worst rated DOI episodes used to get) and most of their new factual shows to continue getting 2-3m. Even what you would call their 'solid' returning shows have underperformed so far this year, with Foyle's War well down from what it normally would get at this time of the year (it's faced a combination of Countryfile/Antiques Roadshow and a BBC1 drama before and never been as low as 4.7m) and Benidorm recording some of its worst Friday numbers since 2007. It looks like ITV have started off 2015 just as badly as how they were doing in 2014. Besides Broadchurch (which is going to start taking a hit this week onwards anyway), there is no momentum on the channel on weeknights at 9pm. And on the weekends they have half the audience BBC One has in the 5-7pm period (due to their own fault of airing YBF and movie reruns), which has made it much more difficult than it should be for the 7pm show to pull in a decent audience.
Very good rating for The Voice, I genuinely thought it would return about a million down from last year due to the lack of hype (IMO there didnt seem to be as much buzz around it), no Kylie factor, 4th series syndrome etc. But it's proven to be a strong performer for BBC One once again, and the good news for it is I can't see it dropping much if at all over the next few weeks during the blind auditions, as I'm sure some Stars In Their Eyes viewers will be switching over. Now You See It started well too - it sounds like it wasn't the best of shows but even if it does drop, it's started at a high enough point, that it may well settle at a solid 4m, especially being sandwiched between BBC News and The Voice.