Originally Posted by
NeilVW:
“It was actually 55 minutes and clearly that length of time without significant opposition is going to boost TVUK's average. That's not an excuse but a statement of the obvious. I await the breakdown but I'd be willing to bet it would bear me out on that.
”
Last year, the breakdown for the equivalent night for The Voice was:
19:00 - The Voice UK: 6.95m (30.4%)
* 19:00 to 20:20 - 6.44m (27.9%)
* 20:20 to 21:10 - 7.78m (34.5%)
* peak: 8.18m (35.9%)
Last night's breakdown would've been fairly similar, but with it all up 0.2m or so. That episode of The Voice last year didn't have a Rugby-inflated BBC One inheritence though as there were no Six Nations fixtures that weekend. So I think that would've played some part in why it rated 0.2m higher than that episode (as well as the fact it started slightly later last night).
Last year, episodes 2 and 3 of The Voice averaged 7.6m and 7.9m respectively, neither of those episodes aired after 6 Nations rugby or rugby-inflated lead-in (i.e. a BBC News following the rugby). The following 2 episodes averaged 8.5m and 8.4m, both of which aired on nights when there was rugby in the tea-time slot.
This year, the same kind of thing happened when the rugby came into the schedules. On 14th February when there was a 5pm rugby game, The Voice got a series high of 8.7m. That was up almost half a million from an average of 8.3m for the preceding episodes which didn't have any rugby airing on the same day. The Voice tends to rate about 5% higher on nights when there is early evening rugby/sport compared to nights when there isn't, due to the overflow of those sporting viewers into BBC1's peak-time viewing.
So that will have explained partly why TVUK was up vs. the same night last year and also up slightly from last week (which I predicted would happen). The 55-minute free-run against Take Me Out will have also contributed to it being 0.45m up from last Saturday. I wouldn't be surprised if TVUK's head-to-head average against SNT last night was about the same as last week's 6.75m or even perhaps slightly down. But with the 50-mins against TMO most likely averaging in the mid 7s, that will have brought the average up to 7.2m.
Next week with TVUK following on from an FA Cup match, I don't imagine it'll lose any steam. If anything, due to it directly following the FA Cup next Saturday (rather than BBC News) and it starting even later (meaning more time away from SNT), it might grow another 0.2m or so.