Originally Posted by Dancc:
“It seemed unthinkable as recently as four or five years ago that primetime soaps could die out in this country, but it doesn't seem quite as big a longshot now if only because there's no sign at all of the declines slowing.
The two most popular responses to the above would be "they still rate better than anything else on a typical evening" and "other genres are declining, this is no different" but a) I'm not sure everything else is falling to the same extent, and b) it could be that in the long term the former stops being true and then we will have reached a real turning point.
If fairly average factual on ITV like Robson Green's Northumberland Tales can do 4.5m when EastEnders isn't on, that strongly suggests BBC One could be doing 5m minimum in that Monday 8pm slot with relative ease. With last night's EastEnders doing 6.9m, the gap between these once mighty unmissable soap operas and what regular run of the mill programming would get isn't all that great and crucially it's continuing to close all the time.”
Soaps are designed to be habit forming. They guide you through the week with your regular dose of household drama at fixed points. From there you jump through trailers, to other shows that you may like. With more ways to watch what you want, when you want to, viewers are picking and choosing a schedule of their own making. The appointment to view programming has shifted to the big LE and the latest explosive storyline in the soaps.
Basically the Brookside syndrome is now engulfing the whole soap genre. To bring the viewers in they try to be more sensational than previously, and the low points are becoming all too regular. With people not watching their tv designed by schedulers, other programmes are now being affected. We have found ourselves in a growing Netflix style environment. People want everything now (see the comments about the drawn out Lucy murder on Eastenders), and will happily box set watch a series. This is possibly the future. I think the soaps will fall lower, and programming will have to change to reflect this. I can even see a time when there is just simply BBC One, and ITV again as you only need the one channel to show the event TV. Drip feeding episodes of TV shows will probably no longer be acceptable.
Of course all this relies on people having a good broadband connection.