Originally Posted by Andy23:
“Do you promise on not making a fuss and creating crisis threads if ITV were not as profit focused? When it gets reported on the news, that ITV have posted a profit warning and Steph starts talking about it on Breakfast? When the shareholders start complaining at the lack of dividend and demanding sections be sold off?
I think not. It'd just be two ways to criticise ITV, like what used to be the case not very long ago.”
“Do you promise on not making a fuss and creating crisis threads if ITV were not as profit focused? When it gets reported on the news, that ITV have posted a profit warning and Steph starts talking about it on Breakfast? When the shareholders start complaining at the lack of dividend and demanding sections be sold off?
I think not. It'd just be two ways to criticise ITV, like what used to be the case not very long ago.”
Emm I haven't created any threads? Let alone ITV crisis threads? Not sure where that comes from?
Think back to the Hayday of ITV it was a licence to print money and couldn't do any wrong, Kenny Everett said you could put a nuclear war against Corrie and no one would watch it, This is your life getting silly ratings at 7 on a Wednesday, Give us a clue,Name that tune, George and Mildred, Rising Damp, Top dramas, The Sweeney,-Heartbeat in a slot Call the midwife now owns. LWT LE shows Blind Date, Game for a laugh.
ITV is now "profit" business focused, everything is for profit, yes like most companies, its not a charity, but and its a big but, its on a circle downwards that doesn't end, "ever decreasing circles".
Having a smaller budget on fewer shows, and then spreading them out, being selective when and where they show programmes and having massive gaps, means the ITV default audience has gone.
The powerful days when the BBC didn't get a look in however it tried, with a powerful line up ITV owned nights, the Sunday night slots, such as Darling buds of may, Londons Burning.
In summary yes all businesses must be profit focused but its gone too far there is the old saying speculate to accumulate, it needs a strong complementary consistent line up each night, that hands the viewers onto the next show.
Dont just look for profit on XF, BGT and IACGMOOH, and the soaps, that is short term thinking, XF is dying now, BGT is very very strong, but putting all your eggs in one basket can bring companies down.




