This is a great feature on finding Saturday night hits. This comment from Duncan Gray is spot on. Trying to retain and manage declining share instead of trying to grow it is a general problem in TV.
http://www.theguardian.com/media/201...voice-x-factor
Quote:
“Duncan Gray, a former entertainment commissioner at ITV, agrees. “Until about five years ago, entertainment was high-risk, high-reward,” he says. “In the last five years, with shows such as Broadchurch, drama has taken on that role – largely because, unlike entertainment, it has a long tail of value through video-on-demand.”
Gray believes entertainment has lost confidence in itself as a TV genre. “The impression I get from entertainment commissioners at commercial free-to-air broadcasters is they are trying to retain and manage declining share, rather than growing new share,” he says. “So they commission ideas that are cheap to make, like Amazing Greys. Or, when they do invest more, they’re either doing something that’s a bit like what’s already been done – or they are buying really bad formats from abroad. The creative stimulus given by those channels to the production community needs to change.””