Originally Posted by PJMillar:
“This is true, and for me, ITV could really build up a solid Sunday night schedule in loads of different ways. There could be many plans, as to be honest, the audience on other channels from 6pm-8pm is not spectacular either.
The 6pm-7pm slot on a Sunday night is calling for an early evening chat show in my opinion. Light hearted & focused on the older generation, I feel ITV's best bet would be to move The Alan Titchmarsh Show from weekdays to Sunday evenings. It could span the whole year.
The main point of this move is: it brings in a loyal audience early enough for ITV to control the evening. ITV now don't do 5pm chat shows, so a Sunday evening one would be filling a vacuum. It's cheap to make, and would probably start with around 3 million, making it up to 5 million viewers, as viewers start to tune in over a long series. I could see its success as similar to The One Show's on BBC1.”
I think ITV had the same idea - hence trying him out in an early evening slot on a Sunday before Christmas. I think he just scraped 3m, so no better than what ITV are getting now, and he hardly appeals to the all important advertising demographic - of two shows are scraping 3m, then they'd chose the one which'd attract more 18-35s.
I can't see an audience being that loyal to Alan Titchmarsh. If you'd said Fern Britton, then maybe, just maybe, that would work.
Originally Posted by PJMillar:
“However, at 7pm there are other options that could still work after Alan Titchmarsh.
Plan A
Move the soaps back to Sunday nights, eliminating Tuesday's 7:30pm episode and Coronation Street's Friday night 8:30pm episode. Then, air 2 hour dramas [new+repeats] after it, and introducing a 'News at Ten' on Sunday's - this would provide stability. Another alternative could be an 8pm 1 hour drama [such as Kingdom] followed by 'Piers Morgan' shows.”
A strong plan, but would affect ITV on Tuesday's and Friday's where they would lose audience, and not give the 9pm show any leg up on Friday's.
Originally Posted by PJMillar:
“Plan B
Re-commission old dramas Heartbeat & The Royal, combining the series with Wild at Heart and Kingdom to set up a 7pm drama rota across the year, keeping the soaps in their weekday slots. Then, a 2 hour drama at 8pm with 'News at Ten'”
I think this is what they're thinking of at the moment, but want to see whether Heartbeat can stabilise for putting it into full action.
Originally Posted by PJMillar:
“Plan C
Do neither & introduce entertainment shows. They tried this last year, with the only real successes Beat the Star and, of course, Dancing on Ice. Unfortunately, it couldn't be sustained, and in balance, ITV have a better slate of calm Sunday-esque dramas than calm, cosy gameshows.”
Of course, there is a risky
Plan D: move the Saturday entertainment shows to Sunday. Saturday can be filled up with the gameshows - they suit more there, and it fits in with ITV's 'history' alongside the quiz shows and family dramas (it'd really help if they could find another drama to help out Primeval)
Sunday could then have the support of Dancing On Ice (January-March), Britain's Got Talent (April-May) and The X Factor (September-December), with June-August being filled up with the 7pm cosy drama/8pm crime drama formula.
Originally Posted by PJMillar:
“And on a final note, with Piers Morgan's rejuvenation of late night chat shows for ITV, I bet executives are seething that Parkinson wasn't re-commissioned for specials, as I feel it could have got audiences of up to 6-7 million on a Sunday night at 9/10pm. I think it's target audience would be maximised.”
If Parkinson had been recomissioned, he would've aired on Saturday's. If Plan D was put into operation, I'd guess Piers Morgan would move there too to make room for the reality TV shows.