Coverage of the Wimbledon 2008 tennis tournament featured in BBC1 and BBC2’s schedules between 23rd June and 6th July, and proved that year after year viewers return and enjoy the annual sporting contest.
BBC2’s
Today at Wimbledon aired on 12 occasions over the two-week period, averaging 1.38 million viewers and a share of 6.5% in a regular 8pm weekday slot, but moved to post-10pm 4 times, often when live coverage over-ran. In late night slots the highlights programme averaged just 0.75 million and 5.8%. Furthermore, repeats of the highlights, entitled
Yesterday at Wimbledon, peaked with 132,000 on BBC2 at 10.30am, and 430,000 on BBC1 in a 6am slot.
On weekdays, BBC2’s live coverage ran between 12-3.25pm and 5.50-8pm, with a 1.45-6pm slot on BBC1. Lunchtime BBC2 coverage moved to 1-3.25pm on Wednesday week 1, Wednesday, Thursday and Friday of week 2, and on that second Wednesday, live action moved to BBC1 at 7pm running through to 8.30pm as Andy Murray crashed out to Rafael Nadal in the quarter-finals, watched by a peak of 7.7 million viewers. On Monday week 2, evening BBC2 coverage was extended by 30 minutes and then moved to BBC1 at 8.30-9.35pm, which peaked at 10.4 million. The hour on BBC1 averaged 8.6 million and a 37% share, with BBC2 averaging 4.3m (23%) and peaking at 5.5m (27%).
On Saturday week 1, the schedule differed with 45 minutes of action on BBC2 at noon, then moving to BBC1 until 5.25pm, and back to BBC2 until 8.30pm. Meanwhile, BBC2 aired
Wimbledon between 2-4.15pm which pulled in 377,000. The BBC1 action averaged 2.6 million and a 29% share for almost 5 hours, with BBC2 lunchtime coverage averaging 0.8 million and 12%. The evening action from SW19 managed 1.6 million and 10% for 3 hours.
One week later, live coverage began at 1.25pm on BBC1, averaging 3.9 million and 35% until 5.35pm. It switched to BBC2 and averaged 2 million and an 11% share.
The final day of the tournament was an 8-hour marathon on BBC1, covering the men’s final between Roger Federer and Rafael Nadal. From 1.30pm, the whole coverage averaged 7.4 million viewers with 39% of the available audience. The final peaked with 12.7 million, and then a lowly 1 million watched the BBC2 highlights.
In 2009, with British tennis star Andy Murray in with his best chance of a win to date, we could see some record breaking or increases in viewing figures. He crashed out on day 10 last year, and viewers should sustain interest if he progresses further in this year’s competition.
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