Mixed figures last night. ITV1 completely dominated and heavily dented particuarly BBC1. I expected the DOI final to be down, because it hasn't had as much buzz as last year, but to average virtually the same for the entire series as last year is good for ITV. The main shows have been up, but the results down.
A little lower than I expected for Lewis tbh-a show which needs to be getting very strong figures to remain safe I would have thought. But I can easily see it increasing next week to over 7m with the earlier start time and a head start on No1 Ladies. Also ITV managed 12m in the 8pm slot this week, so should manage 7m next week with similar competition.
Awful day for BBC1!! We all know ITV have days where they fall to 10% shares etc, but for the BBC a 14.8% share all day is pretty poor, but they deserved it airing 3 hours of repeats in primetime-of shows which have only recently aired! Though No1 Ladies seems to be the biggest casualty from over 6m to under 4m for a very expensive drama. BBC drama isn't doing too well so far this year with No1 Ladies & Mistresses both below 4m and considerably down on what they have got in the past. If if wasn't for the recession ITV drama would be in a much stronger state, with hit after hit so far this year which is quite rare anytime for ITV.
BBC2 held up very well against DOI, attracting a different demo and I think CDWM was a repeat on CH4, though Secret Millionaire should have reached 3m I think considering the figures for the last series. Also a poor start for Quiz Night-I expected at least 1.8-2m for that.
FIVE held up very well with yet another repeat of Shadow Hal,but I Spy didn't perform too well.
Strong night for SKY1, but Two Pints seems a little low on BBC3.