Originally Posted by SamW25:
“If it doesn't have the same effect and it bombs then it can go back to ITV2 and probably get back its audience it already had as well as a few extra because it has been exposed to a wider audience. But if its surviving now on ITV2 with around 0.3-0.5m viewers then as long as it would get above 2m, although not great in the slightest for ITV1 it could still be very profitable.”
“If it doesn't have the same effect and it bombs then it can go back to ITV2 and probably get back its audience it already had as well as a few extra because it has been exposed to a wider audience. But if its surviving now on ITV2 with around 0.3-0.5m viewers then as long as it would get above 2m, although not great in the slightest for ITV1 it could still be very profitable.”
Looks like a win, win situation!
And the repeats would surely then rate higher. ITV should be looking at whether viewers are enjoying their programmes, not being so ratings obsessed.
If a show is stable at 200,000 on ITV2, it shows people like it, and a slot change might be needed because it needs to reach more people. Stable viewing figures show that a programme is liked for what it is.





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