Originally Posted by Score:
“Yeah, I agree, it was brilliant last night. I've no idea how it'll do tonight, as the Friday show was the highest last year, but it aired at 9pm with a Corrie lead-in. I know the Corrie lead in doesn't matter much this year, but the 9pm starts seem to be a lot better than 8.30pm. I'm expecting a similar rating to tonight for tomorrow, maybe a bit higher because the first half hour is against a Total Wipeout repeat that will only get about 1.5m.”
I know Tuesday and Thursday had a Corrie lead in but (as I think you are suggesting) tonight has an Eastenders lead in because Total Shiteout repeat is hardly a ratings winner. Compare to last night with a My Family repeat (which always seem o do fairly well) and Tuesday against Holby (which did crumble but still had almost 3 million viewers), I suspect tonights show will do much better.
Also shows like BGT are suited to Weekends and not Midweek so tonight should do well. Perhaps ITV should look to put on some Entertainment Friday nights at 9pm. Maybe bring back Stars in Their Eyes, some Karioke contest or even move Millionaire there which should do well with a Corrie lead in.