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UK market 2014 - Preliminary data |
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#1 |
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Join Date: Jan 2012
Location: London, UK
Posts: 8,759
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UK market 2014 - Preliminary data
Disclaimer: All information posted here is preliminary and is subject to change. Do not take what is posted here as gospel.
Hi guys, I thought you all might be interested in some preliminary data I was able to get my hands on. Enjoy! - More than 25 million smartphones* were sold through to end users in the UK in 2014 - Android accounted for more than 17 million smartphones sold through - Approximately 29 million total phones were sold through to end users in 2014. - Samsung was number 1 manufacturer with approximately 10,433,000 units sold through to end users. - iPhone 6 series is best selling in the UK - Total smartphone revenue was up 5.4% YOY. Now over £4,500m. - Internet sales accounted for over 30% of the total market. Brick and mortar store sales accounted for over 20 million units with over 7 million of that number being sold directly by network stores. - Total mobile penetration now at 140% in 2014. - More than 50 million contract customers and over 33 million pay as you go customers. - Total number of mobile broadband subscribers exceeded 5 million in 2014. - Blended ARPU is around ~£15. - EE leads the subscriber market with ~32% market share, O2 is second, followed by Vodafone and then Three with just ~11%. - EE has the most 4G subscribers with ~45% market share. 4G reaches 20% penetration in the UK. - 2G Only still accounts for ~20% of total subscriptions. *Estimated sell through |
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#2 |
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Join Date: Mar 2002
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- 2G Only still accounts for ~20% of total subscriptions.
Im guess this is blended over all networks. I would expect the majority of 2G only subscriptions will be on O2 with Three being zero. |
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#3 |
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Join Date: Jan 2012
Location: London, UK
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Quote:
- 2G Only still accounts for ~20% of total subscriptions.
Im guess this is blended over all networks.. Bear in mind that the UK population is around ~65m at the moment, and the total number of mobile subscriptions is ~84m. So what that means is some people have maybe 2, 3 or even more subscriptions to themselves. No doubt it's these second or third lines that are mostly being used in 2G only phones. Of course some people still have a 2G only phone for their primary SIM but it's hard to say just how many. I personally know a few people who have a second phone (as a spare/throwaway) that is 2G and has it's own SIM. Also, contract sales accounted for around ~16m units sold through which is less than last year. Seems more and more people are buying their own handsets SIM free. |
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#4 |
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Join Date: Nov 2008
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Does this count payg sim cards that are stuffed away in a drawer somewhere (in which case I count for at least 8 accounts), or only active accounts?
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#5 |
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Join Date: Apr 2014
Posts: 652
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Quote:
Disclaimer: All information posted here is preliminary and is subject to change. Do not take what is posted here as gospel.
Hi guys, I thought you all might be interested in some preliminary data I was able to get my hands on. Enjoy! - More than 25 million smartphones* were sold through to end users in the UK in 2014 - Android accounted for more than 17 million smartphones sold through - Approximately 29 million total phones were sold through to end users in 2014. - Samsung was number 1 manufacturer with approximately 10,433,000 units sold through to end users. - iPhone 6 series is best selling in the UK - Total smartphone revenue was up 5.4% YOY. Now over £4,500m. - Internet sales accounted for over 30% of the total market. Brick and mortar store sales accounted for over 20 million units with over 7 million of that number being sold directly by network stores. - Total mobile penetration now at 140% in 2014. - More than 50 million contract customers and over 33 million pay as you go customers. - Total number of mobile broadband subscribers exceeded 5 million in 2014. - Blended ARPU is around ~£15. - EE leads the subscriber market with ~32% market share, O2 is second, followed by Vodafone and then Three with just ~11%. - EE has the most 4G subscribers with ~45% market share. 4G reaches 20% penetration in the UK. - 2G Only still accounts for ~20% of total subscriptions. *Estimated sell through |
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#6 |
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Join Date: Jan 2012
Location: London, UK
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What the hell does that mean???
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#7 |
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Join Date: Jul 2007
Posts: 3,993
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Quote:
What the hell does that mean???
Quote:
floccinaucinihilipilification
The action or habit of estimating something as worthless. |
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#8 |
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Join Date: Jan 2012
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Quote:
He is saying he thinks your post is worthless.
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#9 |
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Join Date: Jul 2007
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Quote:
Oh... thats nice....
Maybe he was looking for the CBB section and accidently opened the thread .
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#10 |
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Join Date: Jan 2010
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Interesting. Thanks for posting jabba.
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#11 |
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Join Date: Mar 2013
Posts: 4,249
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2G Only connections will likely still remain 5-10% even when the networks prepare to switch it off in years to come most likely. Some people just hang on to ancient devices and never use them.
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#12 |
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Join Date: Apr 2013
Posts: 1,662
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Depends on how you define 2G and 4G! Someone who wants this counts as a 4G customer as they get a 4G capable EE sim...
http://shop.ee.co.uk/mobile-phones/p...6-payg/details |
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#13 |
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Join Date: Jan 2012
Location: London, UK
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Quote:
Depends on how you define 2G and 4G! Someone who wants this counts as a 4G customer as they get a 4G capable EE sim...
http://shop.ee.co.uk/mobile-phones/p...6-payg/details Japaul, do you have any thoughts on the statistics in the OP? In general I mean. |
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#14 |
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Join Date: Apr 2013
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You know me, I'm a sucker for numbers.
Anyway in the spirit of the poster above I'd say they are supercalafragilisticexpialidocious
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#15 |
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Join Date: Nov 2009
Posts: 3,921
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Quote:
Depends on how you define 2G and 4G! Someone who wants this counts as a 4G customer as they get a 4G capable EE sim...
http://shop.ee.co.uk/mobile-phones/p...6-payg/details Numbers and data are always good. It is what we infer from them that causes the problems. I wonder what WP market share was last year in the UK? |
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#16 |
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Join Date: Jan 2012
Location: London, UK
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Quote:
And of course Three have the highest penetration of 4G subscribers of any network as 100% of there customers have a 4G capable sim.. How many actually have a 4G phone and live in a 4G are might be silghtly less than 100% however.
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#17 |
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Forum Member
Join Date: Jan 2012
Location: London, UK
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Quote:
I wonder what WP market share was last year in the UK?
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