Disclaimer: All information posted here is preliminary and is subject to change. Do not take what is posted here as gospel.
Hi guys,
I thought you all might be interested in some preliminary data I was able to get my hands on. Enjoy!
- More than 25 million smartphones* were sold through to end users in the UK in 2014
- Android accounted for more than 17 million smartphones sold through
- Approximately 29 million total phones were sold through to end users in 2014.
- Samsung was number 1 manufacturer with approximately 10,433,000 units sold through to end users.
- iPhone 6 series is best selling in the UK
- Total smartphone revenue was up 5.4% YOY. Now over £4,500m.
- Internet sales accounted for over 30% of the total market. Brick and mortar store sales accounted for over 20 million units with over 7 million of that number being sold directly by network stores.
- Total mobile penetration now at 140% in 2014.
- More than 50 million contract customers and over 33 million pay as you go customers.
- Total number of mobile broadband subscribers exceeded 5 million in 2014.
- Blended ARPU is around ~£15.
- EE leads the subscriber market with ~32% market share, O2 is second, followed by Vodafone and then Three with just ~11%.
- EE has the most 4G subscribers with ~45% market share. 4G reaches 20% penetration in the UK.
- 2G Only still accounts for ~20% of total subscriptions.
*Estimated sell through
Hi guys,
I thought you all might be interested in some preliminary data I was able to get my hands on. Enjoy!
- More than 25 million smartphones* were sold through to end users in the UK in 2014
- Android accounted for more than 17 million smartphones sold through
- Approximately 29 million total phones were sold through to end users in 2014.
- Samsung was number 1 manufacturer with approximately 10,433,000 units sold through to end users.
- iPhone 6 series is best selling in the UK
- Total smartphone revenue was up 5.4% YOY. Now over £4,500m.
- Internet sales accounted for over 30% of the total market. Brick and mortar store sales accounted for over 20 million units with over 7 million of that number being sold directly by network stores.
- Total mobile penetration now at 140% in 2014.
- More than 50 million contract customers and over 33 million pay as you go customers.
- Total number of mobile broadband subscribers exceeded 5 million in 2014.
- Blended ARPU is around ~£15.
- EE leads the subscriber market with ~32% market share, O2 is second, followed by Vodafone and then Three with just ~11%.
- EE has the most 4G subscribers with ~45% market share. 4G reaches 20% penetration in the UK.
- 2G Only still accounts for ~20% of total subscriptions.
*Estimated sell through
.