UK market 2014 - Preliminary data

jabbamk1 · 12-01-2015, 20:45

Disclaimer: All information posted here is preliminary and is subject to change. Do not take what is posted here as gospel.

Hi guys,

I thought you all might be interested in some preliminary data I was able to get my hands on. Enjoy!

- More than 25 million smartphones* were sold through to end users in the UK in 2014
- Android accounted for more than 17 million smartphones sold through
- Approximately 29 million total phones were sold through to end users in 2014.
- Samsung was number 1 manufacturer with approximately 10,433,000 units sold through to end users.
- iPhone 6 series is best selling in the UK
- Total smartphone revenue was up 5.4% YOY. Now over £4,500m.
- Internet sales accounted for over 30% of the total market. Brick and mortar store sales accounted for over 20 million units with over 7 million of that number being sold directly by network stores.
- Total mobile penetration now at 140% in 2014.
- More than 50 million contract customers and over 33 million pay as you go customers.
- Total number of mobile broadband subscribers exceeded 5 million in 2014.
- Blended ARPU is around ~£15.
- EE leads the subscriber market with ~32% market share, O2 is second, followed by Vodafone and then Three with just ~11%.
- EE has the most 4G subscribers with ~45% market share. 4G reaches 20% penetration in the UK.
- 2G Only still accounts for ~20% of total subscriptions.

*Estimated sell through

Everything Goes · 12-01-2015, 21:52

- 2G Only still accounts for ~20% of total subscriptions.

Im guess this is blended over all networks. I would expect the majority of 2G only subscriptions will be on O2 with Three being zero.

jabbamk1 · 12-01-2015, 22:09

Quote:

Originally Posted by Everything Goes

- 2G Only still accounts for ~20% of total subscriptions.

Im guess this is blended over all networks..

yeh, works out to about ~16 million registered subscriptions using a 2G phone.

Bear in mind that the UK population is around ~65m at the moment, and the total number of mobile subscriptions is ~84m. So what that means is some people have maybe 2, 3 or even more subscriptions to themselves. No doubt it's these second or third lines that are mostly being used in 2G only phones. Of course some people still have a 2G only phone for their primary SIM but it's hard to say just how many.

I personally know a few people who have a second phone (as a spare/throwaway) that is 2G and has it's own SIM.

Also, contract sales accounted for around ~16m units sold through which is less than last year. Seems more and more people are buying their own handsets SIM free.

WelshBluebird · 13-01-2015, 00:17

Does this count payg sim cards that are stuffed away in a drawer somewhere (in which case I count for at least 8 accounts), or only active accounts?

Zebb · 13-01-2015, 00:34

Quote:

Originally Posted by jabbamk1

Disclaimer: All information posted here is preliminary and is subject to change. Do not take what is posted here as gospel.

Hi guys,

I thought you all might be interested in some preliminary data I was able to get my hands on. Enjoy!

- More than 25 million smartphones* were sold through to end users in the UK in 2014
- Android accounted for more than 17 million smartphones sold through
- Approximately 29 million total phones were sold through to end users in 2014.
- Samsung was number 1 manufacturer with approximately 10,433,000 units sold through to end users.
- iPhone 6 series is best selling in the UK
- Total smartphone revenue was up 5.4% YOY. Now over £4,500m.
- Internet sales accounted for over 30% of the total market. Brick and mortar store sales accounted for over 20 million units with over 7 million of that number being sold directly by network stores.
- Total mobile penetration now at 140% in 2014.
- More than 50 million contract customers and over 33 million pay as you go customers.
- Total number of mobile broadband subscribers exceeded 5 million in 2014.
- Blended ARPU is around ~£15.
- EE leads the subscriber market with ~32% market share, O2 is second, followed by Vodafone and then Three with just ~11%.
- EE has the most 4G subscribers with ~45% market share. 4G reaches 20% penetration in the UK.
- 2G Only still accounts for ~20% of total subscriptions.

*Estimated sell through

Floccinaucinihilipilification

jabbamk1 · 13-01-2015, 10:59

What the hell does that mean???

d123 · 13-01-2015, 11:50

Quote:

Originally Posted by jabbamk1

What the hell does that mean???

He is saying he thinks your post is worthless.

Quote:

floccinaucinihilipilification
The action or habit of estimating something as worthless.

jabbamk1 · 13-01-2015, 11:53

Quote:

Originally Posted by d123

He is saying he thinks your post is worthless.

Oh... thats nice....

d123 · 13-01-2015, 12:00

Quote:

Originally Posted by jabbamk1

Oh... thats nice....

Some people are just a bit "difficult" sometimes, I'm sure the majority will find the stats interesting.

Maybe he was looking for the CBB section and accidently opened the thread

.

Resonance · 13-01-2015, 16:30

Interesting. Thanks for posting jabba.

enapace · 13-01-2015, 16:42

2G Only connections will likely still remain 5-10% even when the networks prepare to switch it off in years to come most likely. Some people just hang on to ancient devices and never use them.

japaul · 13-01-2015, 22:05

Depends on how you define 2G and 4G! Someone who wants this counts as a 4G customer as they get a 4G capable EE sim...

http://shop.ee.co.uk/mobile-phones/p...6-payg/details

jabbamk1 · 13-01-2015, 22:19

Quote:

Originally Posted by japaul

Depends on how you define 2G and 4G! Someone who wants this counts as a 4G customer as they get a 4G capable EE sim...

http://shop.ee.co.uk/mobile-phones/p...6-payg/details

EE is an interesting one as they're a network.... yet they're also all 4G subscribers technically...

Japaul, do you have any thoughts on the statistics in the OP? In general I mean.

japaul · 13-01-2015, 23:23

You know me, I'm a sucker for numbers.

Anyway in the spirit of the poster above I'd say they are supercalafragilisticexpialidocious

finbaar · 14-01-2015, 08:11

Quote:

Originally Posted by japaul

Depends on how you define 2G and 4G! Someone who wants this counts as a 4G customer as they get a 4G capable EE sim...

http://shop.ee.co.uk/mobile-phones/p...6-payg/details

And of course Three have the highest penetration of 4G subscribers of any network as 100% of there customers have a 4G capable sim.. How many actually have a 4G phone and live in a 4G are might be silghtly less than 100% however.

Numbers and data are always good. It is what we infer from them that causes the problems.

I wonder what WP market share was last year in the UK?

jabbamk1 · 14-01-2015, 13:16

Quote:

Originally Posted by finbaar

And of course Three have the highest penetration of 4G subscribers of any network as 100% of there customers have a 4G capable sim.. How many actually have a 4G phone and live in a 4G are might be silghtly less than 100% however.

But we know that ~36% of Three's userbase has a 4G phone and is classed as a 4G subscriber.

jabbamk1 · 14-01-2015, 19:14

Quote:

Originally Posted by finbaar

I wonder what WP market share was last year in the UK?

In terms of total units sold through to end users, ~7.6%.

12-01-2015, 20:45	#1
jabbamk1 Forum Member Join Date: Jan 2012 Location: London, UK Posts: 8,759	UK market 2014 - Preliminary data Disclaimer: All information posted here is preliminary and is subject to change. Do not take what is posted here as gospel. Hi guys, I thought you all might be interested in some preliminary data I was able to get my hands on. Enjoy! - More than 25 million smartphones* were sold through to end users in the UK in 2014 - Android accounted for more than 17 million smartphones sold through - Approximately 29 million total phones were sold through to end users in 2014. - Samsung was number 1 manufacturer with approximately 10,433,000 units sold through to end users. - iPhone 6 series is best selling in the UK - Total smartphone revenue was up 5.4% YOY. Now over £4,500m. - Internet sales accounted for over 30% of the total market. Brick and mortar store sales accounted for over 20 million units with over 7 million of that number being sold directly by network stores. - Total mobile penetration now at 140% in 2014. - More than 50 million contract customers and over 33 million pay as you go customers. - Total number of mobile broadband subscribers exceeded 5 million in 2014. - Blended ARPU is around ~£15. - EE leads the subscriber market with ~32% market share, O2 is second, followed by Vodafone and then Three with just ~11%. - EE has the most 4G subscribers with ~45% market share. 4G reaches 20% penetration in the UK. - 2G Only still accounts for ~20% of total subscriptions. *Estimated sell through

12-01-2015, 21:52	#2
Everything Goes Forum Member Join Date: Mar 2002 Location: In the future.... Posts: 11,259	- 2G Only still accounts for ~20% of total subscriptions. Im guess this is blended over all networks. I would expect the majority of 2G only subscriptions will be on O2 with Three being zero.

12-01-2015, 22:09	#3
jabbamk1 Forum Member Join Date: Jan 2012 Location: London, UK Posts: 8,759	Quote: Originally Posted by Everything Goes - 2G Only still accounts for ~20% of total subscriptions. Im guess this is blended over all networks.. yeh, works out to about ~16 million registered subscriptions using a 2G phone. Bear in mind that the UK population is around ~65m at the moment, and the total number of mobile subscriptions is ~84m. So what that means is some people have maybe 2, 3 or even more subscriptions to themselves. No doubt it's these second or third lines that are mostly being used in 2G only phones. Of course some people still have a 2G only phone for their primary SIM but it's hard to say just how many. I personally know a few people who have a second phone (as a spare/throwaway) that is 2G and has it's own SIM. Also, contract sales accounted for around ~16m units sold through which is less than last year. Seems more and more people are buying their own handsets SIM free.

13-01-2015, 00:17	#4
WelshBluebird Forum Member Join Date: Nov 2008 Posts: 720	Does this count payg sim cards that are stuffed away in a drawer somewhere (in which case I count for at least 8 accounts), or only active accounts?

13-01-2015, 00:34	#5
Zebb Forum Member Join Date: Apr 2014 Posts: 652	Quote: Originally Posted by jabbamk1 Disclaimer: All information posted here is preliminary and is subject to change. Do not take what is posted here as gospel. Hi guys, I thought you all might be interested in some preliminary data I was able to get my hands on. Enjoy! - More than 25 million smartphones* were sold through to end users in the UK in 2014 - Android accounted for more than 17 million smartphones sold through - Approximately 29 million total phones were sold through to end users in 2014. - Samsung was number 1 manufacturer with approximately 10,433,000 units sold through to end users. - iPhone 6 series is best selling in the UK - Total smartphone revenue was up 5.4% YOY. Now over £4,500m. - Internet sales accounted for over 30% of the total market. Brick and mortar store sales accounted for over 20 million units with over 7 million of that number being sold directly by network stores. - Total mobile penetration now at 140% in 2014. - More than 50 million contract customers and over 33 million pay as you go customers. - Total number of mobile broadband subscribers exceeded 5 million in 2014. - Blended ARPU is around ~£15. - EE leads the subscriber market with ~32% market share, O2 is second, followed by Vodafone and then Three with just ~11%. - EE has the most 4G subscribers with ~45% market share. 4G reaches 20% penetration in the UK. - 2G Only still accounts for ~20% of total subscriptions. *Estimated sell through Floccinaucinihilipilification

13-01-2015, 10:59	#6
jabbamk1 Forum Member Join Date: Jan 2012 Location: London, UK Posts: 8,759	What the hell does that mean???

13-01-2015, 11:50	#7
d123 Forum Member Join Date: Jul 2007 Posts: 3,993	Quote: Originally Posted by jabbamk1 What the hell does that mean??? He is saying he thinks your post is worthless. Quote: floccinaucinihilipilification The action or habit of estimating something as worthless.

13-01-2015, 11:53	#8
jabbamk1 Forum Member Join Date: Jan 2012 Location: London, UK Posts: 8,759	Quote: Originally Posted by d123 He is saying he thinks your post is worthless. Oh... thats nice....

13-01-2015, 12:00	#9
d123 Forum Member Join Date: Jul 2007 Posts: 3,993	Quote: Originally Posted by jabbamk1 Oh... thats nice.... Some people are just a bit "difficult" sometimes, I'm sure the majority will find the stats interesting. Maybe he was looking for the CBB section and accidently opened the thread .

13-01-2015, 16:30	#10
Resonance Forum Member Join Date: Jan 2010 Posts: 9,212	Interesting. Thanks for posting jabba.

13-01-2015, 16:42	#11
enapace Forum Member Join Date: Mar 2013 Posts: 4,249	2G Only connections will likely still remain 5-10% even when the networks prepare to switch it off in years to come most likely. Some people just hang on to ancient devices and never use them.

13-01-2015, 22:05	#12
japaul Forum Member Join Date: Apr 2013 Posts: 1,662	Depends on how you define 2G and 4G! Someone who wants this counts as a 4G customer as they get a 4G capable EE sim... http://shop.ee.co.uk/mobile-phones/p...6-payg/details

13-01-2015, 22:19	#13
jabbamk1 Forum Member Join Date: Jan 2012 Location: London, UK Posts: 8,759	Quote: Originally Posted by japaul Depends on how you define 2G and 4G! Someone who wants this counts as a 4G customer as they get a 4G capable EE sim... http://shop.ee.co.uk/mobile-phones/p...6-payg/details EE is an interesting one as they're a network.... yet they're also all 4G subscribers technically... Japaul, do you have any thoughts on the statistics in the OP? In general I mean.

13-01-2015, 23:23	#14
japaul Forum Member Join Date: Apr 2013 Posts: 1,662	You know me, I'm a sucker for numbers. Anyway in the spirit of the poster above I'd say they are supercalafragilisticexpialidocious

14-01-2015, 08:11	#15
finbaar Forum Member Join Date: Nov 2009 Posts: 3,921	Quote: Originally Posted by japaul Depends on how you define 2G and 4G! Someone who wants this counts as a 4G customer as they get a 4G capable EE sim... http://shop.ee.co.uk/mobile-phones/p...6-payg/details And of course Three have the highest penetration of 4G subscribers of any network as 100% of there customers have a 4G capable sim.. How many actually have a 4G phone and live in a 4G are might be silghtly less than 100% however. Numbers and data are always good. It is what we infer from them that causes the problems. I wonder what WP market share was last year in the UK?

14-01-2015, 13:16	#16
jabbamk1 Forum Member Join Date: Jan 2012 Location: London, UK Posts: 8,759	Quote: Originally Posted by finbaar And of course Three have the highest penetration of 4G subscribers of any network as 100% of there customers have a 4G capable sim.. How many actually have a 4G phone and live in a 4G are might be silghtly less than 100% however. But we know that ~36% of Three's userbase has a 4G phone and is classed as a 4G subscriber.

14-01-2015, 19:14	#17
jabbamk1 Forum Member Join Date: Jan 2012 Location: London, UK Posts: 8,759	Quote: Originally Posted by finbaar I wonder what WP market share was last year in the UK? In terms of total units sold through to end users, ~7.6%.

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UK market 2014 - Preliminary data